Advertisements Are Empowering Women And Making Money For...

It is worldwide known issue that advertisements portraying women a certain way which causes body image issues. It has been researched and discussed in the media on ways to change this unrealistic body image we expect women to have when selling products. The thing is, did you know that not only using women as sex objects in ads is causing a body image epidemic, it is causing companies to lose money. â€Å"Femvertsing† is what advertising companies need to start doing. â€Å"Femvertising defined by moderator Samantha Skey, as profemale messaging within advertising† (Bahadur, 2014). Femvertising is the new wave that all companies need to catch on to. Companies that created ads empowering women increased sales. In the article â€Å"’Femvertisng’ Ads Are Empowering Women – And Making Money For Brands† discusses a poll that was taken and the effects of femvertisng: In this climate, â€Å"femvertisng† ads are well-received: 51 percent of women polled like pro-female ads because they believe they break down gender-equality barriers, and 71 percent of respondents think brands should be responsible for using advertising to promote positive messages to women and girls. The survey also showed that femvertisng pays off for brands – 52 percent of women polled had purchased a product because they liked the way the ads portrayed women. Advertising is all about creating something to try and sell a product. The main goal of advertisers is to make money, so objectifying women is not going to help sell theShow MoreRelatedAdvertisements Are Empowering Women And Making Money For Brands Essay1449 Words   |  6 Pages It is a worldwide known issue that advertisements portray women in a certain way which causes body image issues. It has been researched and discussed in the media on ways to change this unrealistic body image we expect women to have when selling products. Did you know that not only using women as sex objects in ads is causing a body image epidemic, it is causing companies to lose money? â€Å"Femvertsing† is what advertising companies need to start doing. â€Å"Femvertising defined by moderator Samantha SkeyRead MoreEmpowering My Ass By Gaby Del Valle1115 Words   |  5 PagesIn the article, ‘â€Å"Empowering† my Ass† (2017), Gaby Del Valle asserts her opinions on the issue of wo men-centered advertising. 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It encouraged wom en organize social movements such as boycotts and public marches pushing for their human rights and protect them against discrimination. Alongside, they formed their own organization representing them against the federal government like the NOW or National Organization for Women. Through the years, women have beenRead MoreThe Increasingly Race Nature of Advertisements During the Super Bowl2282 Words   |  9 Pagesracy commercials laced with sexual innuendoes. The use of super model type females trying to sell products to the average football fan aged 18-49 (Gilmartin, 2013), using a variety of themes from Sexual assault (Covert, 2013), to the clichà © that women are crazy (Covert, 2013), to a sexual fantasy with a make out session with a Victoria’s secret model and a nerd (Taibi, 2013), to waitresses turning into strippers (Covert, 2013), the list goes on and on; however no matter how the commercial triesRead MoreVictoria Secret Communication Strategy2566 Words   |  1 1 PagesTask:   1) Pick a brand (consumer goods categories including services) and gather all its marketing communication materials, and evaluate how effectively the brand has mixed and matched marketing communications (see Chapter 6). 2) Based on your understanding of the role of social media and other new forms of marketing communications, develop an interative brand-consumer communication program or campaign (refer to Chapter 5, Chapter 6, and Chapter 7)   Length of the report (choose either Word or PPTRead MoreDes Garcons : Innovations Towards A Different Types Of Fashion?2052 Words   |  9 PagesComme des Garcons: Innovations Towards a â€Å"Different† Type of Fashion? 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