Apple Snap Flakes Marketing Plan - 1568 Words

APPLE SNAP FLAKES MARKETING PLAN CJ Dierking Table of Contents Packaging Product Description Front Back Left Side Right Side Top Bottom Price Cost to Produce Suggested Retail Price Why? Promotion Event 1 Who What When Where Why How Budget Event 2 Who What When Where Why How Budget Place Manufacturing Distribution Target Market Market Segmentation Demographic Psychographic Behavioral Geographic SWOT Analysis Strengths Weaknesses Opportunities Threats Overall Analysis* Packaging Product Description- Apple-Snap Flakes are a frosted cinnamon sugar flake cereal with real dehydrated apple chunks included. It is a new product we are starting to produce and we are expecting the cereal to hit retail stores very soon. The cereal consists first of corn flakes, frosted (think frosted flakes) and also cinnamon sugar on the flakes as well. This provides a sweet taste for the cereal, and a crunch to compliment it. The other component of the cereal is the dehydrated apple chunks. These are essentially dried apples, in the same vein as other strawberry cereals. The apples provide a slightly tangy flavor to balance out the sweetness of the flakes. Also, once the apples are in milk, they soften, creating a satisfying crunch from flakes and softness from the apples. Product Front- The front side of the cereal box includes the title of the cereal (Apple Snap Flakes) and multiple images of Apples and Cinnamon sticks, to appeal to the buyer’s tastes. At the bottom, there is an image ofShow MoreRelatedKellogg Annual Report50191 Words   |  201 Pagesto emerge from this economic crisis as an even stronger, more focused, more effective organization. Throughout 2009, we invested in our strengths—building our brands in our core categories, spending effectively on brand-building advertising and marketing, innovating and renovating our products to meet our consumers’ changing needs, and identifying and implementing efficiencies and cost savings throughout our organization. This investment lays the groundwork for continued sustainable and dependable