Apple Snap Flakes Marketing Plan - 1568 Words

APPLE SNAP FLAKES MARKETING PLAN CJ Dierking Table of Contents Packaging Product Description Front Back Left Side Right Side Top Bottom Price Cost to Produce Suggested Retail Price Why? Promotion Event 1 Who What When Where Why How Budget Event 2 Who What When Where Why How Budget Place Manufacturing Distribution Target Market Market Segmentation Demographic Psychographic Behavioral Geographic SWOT Analysis Strengths Weaknesses Opportunities Threats Overall Analysis* Packaging Product Description- Apple-Snap Flakes are a frosted cinnamon sugar flake cereal with real dehydrated apple chunks included. It is a new product we are starting to produce and we are expecting the cereal to hit retail stores very soon. The cereal consists first of corn flakes, frosted (think frosted flakes) and also cinnamon sugar on the flakes as well. This provides a sweet taste for the cereal, and a crunch to compliment it. The other component of the cereal is the dehydrated apple chunks. These are essentially dried apples, in the same vein as other strawberry cereals. The apples provide a slightly tangy flavor to balance out the sweetness of the flakes. Also, once the apples are in milk, they soften, creating a satisfying crunch from flakes and softness from the apples. Product Front- The front side of the cereal box includes the title of the cereal (Apple Snap Flakes) and multiple images of Apples and Cinnamon sticks, to appeal to the buyer’s tastes. At the bottom, there is an image ofShow MoreRelatedKellogg Annual Report50191 Words   |  201 Pagesto emerge from this economic crisis as an even stronger, more focused, more effective organization. Throughout 2009, we invested in our strengths—building our brands in our core categories, spending effectively on brand-building advertising and marketing, innovating and renovating our products to meet our consumers’ changing needs, and identifying and implementing efficiencies and cost savings throughout our organization. This investment lays the groundwork for continued sustainable and dependable

The Songs Of The Sirens A Cry For Help - 1206 Words

Nicholas Noneman Professor Davis English II 31 October 2016 The Songs of the Sirens: A Cry for Help In Greek mythology, three perilous creatures were said to have occupied a remote and treacherous island. The creatures appeared to passing sailors as harmless, yet very attractive, feathered mermaid women who would sing alluring melodies. The sailors would then, completely blinded with infatuation by the creatures’ songs, send their ships and themselves to demise on the rocky coast of the island. The three song seductresses, known as the Sirens, then relaxed and waited for their next unfortunate victims. Though the Sirens seem malicious by this description, Greek mythology portrayed them as helpless songstresses who, once they had begun their fateful song, were unable to cease until their victims’ deaths. Additionally, in Greek mythology and the writings of poets such as Homer, the stories of the Sirens are always written from the eyes of the victims, or the witnesses who survived to pass on their stories. However, in her poem â€Å"Siren Song,† Margaret Atwood c hooses to write from the perspective of the Siren, in which she reveals that the Siren may not be satisfied with her permanent, monotonous way of life. In her satirical representation of the attitude of the Siren, Atwood also constructs a metaphor regarding dominance, honesty, and stereotypical gender roles in modern relationships. By using a tone that is both desperate from loneliness, incompatibility, andShow MoreRelatedThe Odyssey vs. Siren Song Essay625 Words   |  3 PagesPedroso Period 2 The Odyssey vs. Siren Song Some people have one inanimate object in their lives that they find so enticing that they are incapable of withstanding. One object that lures them into a deep trap not giving them any chance to resist. In Margaret Atwood’s â€Å"Siren Song† as well as Homer’s The Odyssey the one inanimate object all men cannot seem to resist is a Siren calling them in. In â€Å"Siren Song† we see a portrayal of this irresistible lure by one Siren’s song as merely a taunting boredomRead MoreCompare And Contrast Sirian Song And Siren Song826 Words   |  4 PagesMargaret Atwoods â€Å"Siren Song† use powerful imagery to emphasize the allure and danger of the Siren. Homers epic poem is told through the eyes of Odysseus as he uses his great strength and wits to defeat his latest peril. In contrast Atwoods poem uses a Siren perspective to show the strength and guile of the females, giving voice to their plight. Both authors use specific tone, point of view, a nd diction to portray the Greek values of hubris and fame; however, Homer presents the Siren as an obstacleRead More The Effect of the Sirens Essay1036 Words   |  5 PagesGreek Mythology have multiple interpretations. Among these characters include the dangerous, yet gorgeous Sirens, bird-women who sit on a cliff singing bewitching songs that captivate the minds of innocent travelers and entice them to their deaths. In Homer’s The Odyssey and Margaret Atwood’s â€Å"Siren Song,† both poets provide different representations of the Sirens. Homer portrays the Sirens as irresistible in order to establish men as heroes, whereas Atwood depicts them as unsightly and patheticRead MoreArchetypes In The Siren Song1081 Words   |  5 PagesThe Siren Song In the work of literature â€Å"The Siren Song,† we notice a variety of archetypes, despite the lack of characters. An archetype is a recurrent symbol or motif in literature, art, or mythology. Character Archetypes are varieties of human beings who possess certain qualities, based on their ambitions, fears, and ways of life. In the Siren Song, we can locate 4 different character archetypes with our 2 characters, the sirens and the victim. Our first is the Hero, whose goal is to proveRead MoreSo Enchanting, Yet so Deadly: The Sirens Essay705 Words   |  3 Pagesresolve is lost? The Sirens are a group of women who sing a song so captivating that ships are constantly lured to their island. They are often rendered as birds with the head of a woman. In Homer’s Odyssey, Odysseus and his men must pass the island of the Sirens in order to return to Ithaca, their homeland. In order to prevent his men from jumping overboard towards the enchanting song, Odysseus plugs his men’s ears with wax, and then he is tied down and listens to the song. The song compels OdysseusRead More Greek Mythology Essay1090 Words   |  5 PagesGreek Mythology can have several different interpretations. Among these characters are the dangerous, yet gorgeous Sirens, bird-women who sit on a cliff singing bewitching songs to captivate the minds of innocent travelers and bring them to their deaths. In Homer’s The Odyssey and Margar et Atwood’s â€Å"Siren Song,† both poets give different portrayals of the Sirens. Homer believes the Sirens to be irresistible in order to establish men as heroes whereas Atwood depicts them as unsightly and pathetic soRead More An Analysis of Margaret Atwoods Siren Song Essay1514 Words   |  7 PagesAn Analysis of Margaret Atwoods Siren Song Throughout her many years as a poet, Margaret Atwood has dealt with a variety of subjects within the spectrum of relationship dynamics and the way men and women behave in romantic association. In much of her poetry, Atwood has addressed the topics of female subjugation in correlation with male domination, individual dynamics, and even female domination over males within the invisible boundaries of romantic relationships. With every poem written, AtwoodsRead MoreThe Siren Song By Margaret Atwood And The Fake News Article Of A Man Whose Mother Had Died Due1198 Words   |  5 Pagessuperficially the Siren song by Margaret Atwood and The Fake news article of a Man whose mother had died due to Trumps travel ban written by Amy Lange, may seem unrelated, they are upon deeper analysis are interconnected and related through the themes of deceit, suffering and fragility in order to arose a certain, if negative, reaction to the audience. Deceit is a common recurring theme both written pieces deal with whether explicitly or subtly. In the sirens Song, the siren deceits the readerRead More The Cunning and Deceitful Women of Homer’s Odyssey Essay1483 Words   |  6 Pagesfemale temptation. When comparing the Sirens episode with much of Odysseus’ other adventures, one can observe an emergence and repetition of these themes. The most obvious comparison that can be drawn between the Sirens episode and most other adventures is the theme of forgetfulness. The same idea is repeated in Odysseus’ adventures with Calypso, Circe, and most importantly the Lotus-eaters. The Sirens are all knowing, and draw men in with their songs about all that has happened in the world,Read MoreEssay on Deceptive Females of Homers Odyssey1613 Words   |  7 Pagestemptation.    When comparing the Sirens episode with Odysseus other adventures, one can observe an emergence and repetition of these themes. The most obvious comparison that can be drawn between the Sirens episode and most other adventures is the theme of forgetfulness. The same idea is repeated in Odysseus adventures with Calypso, Circe, and, most importantly, the Lotus-eaters. The Sirens are all knowing, beautiful creatures that attract men with their songs about the world, but those who give

Discuss the history, geography and ecology of the rabbit invasion in Australia Free Essays

Numerous studies have been contacted on the Rabbit in Australia (Parer,I.(1977),Twigg, E.L. We will write a custom essay sample on Discuss the history, geography and ecology of the rabbit invasion in Australia or any similar topic only for you Order Now , Lowe, J.T., Wheeler, G.A., Gray, S.G., Martin, R.G. Barker,W.(1998), Wheeler,H.S. King,R.D. (1985),   Rolls,E.C. (1969)), covering issues such as it’s population ecology, dispersal, survival and the efficiencies of the various control methods that have been used up to date. In the early stages of the rabbit plague, fences were erected to prevent dispersal or slow the rate of dispersal, but these proved to costly and ineffective. The fifties saw the introduction of the biological control agent, myxoma virus. This had great success initially but unfortunately the government failed to capitalize on the success, with continued control. The Rabbit Calcivirus Disease (RCD) was introduced (albeit accidentally) in the early 1990’s. A highly infectious disease, spread by direct contact or by vectors (mosquito) with a mortality rate between 50-90%. However young kittens are not as susceptible as older rabbits. (Linton 2001) and when the female goes on to breed they are able to pass on maternal antibodies to their young. In determining whether or not the complete eradication of the rabbit in Australia is a feasible concept, one needs to study or be aware of certain aspects of their ecology. Such as their breeding and dispersal patterns and from this weaknesses might become evident, which would then aide in the eradication of the rabbit. Read also History Quizzes The Rabbit made its’ first appearance is the Eocene in Asia and North America, arriving in Europe during the Miocene period. Two sub species from Southern France and Spain were identified O.cuniculus cuniculus and O.cunniculus buxteyi. The first named sub species from France was frequently released on islands as a food source for sailors that might become shipwrecked. The image of the rabbit had some bearing on its’ dispersal and protection. In that it provided the people with their main source of food during times of hardship or depression and therefore they attained a rather prestigious image. This in turn further aided their rapid dispersal. The arrival of the 1st fleet in 1788 saw the introduction of the rabbit in Australia. However, it was Tasmania that had the first recording of a feral rabbit population in 1827. Mainland Australia remained rabbit free until 1859, when a grazier and sportsman arranged for the shipment of twenty-four rabbits from England. Thomas Austin released the rabbits on his property in Geelong, Victoria around Christmas of 1859. Ten years from this initial release, 14,253 rabbits were shot for sport on this same property. This illustrates the high fertility and dispersal rates of the rabbit. By the year 1910, two-thirds of Australia was inhabited by the rabbit (Parer (1982) for Ratcliffe 1959). With a dispersal rate of approximately 70km/yr (Parer 1982), the rabbit went to colonise Queensland within 30 years and reaching Western Australia within 40 years of its release. Stodart and Parer suggest that it has the fastest dispersal rate of any colonising mammal in the world. The introduction of the rabbit had an enormous impact on the native wildlife, displacing many small-medium sized native mammals; the greater Bilby, Bettongia Leseur are but a few. The displaced was largely due to competition for food and the altering of their ecosystems. With the enormity of their population, widespread impacts were inevitable: depletion of native vegetation, competition for space, resulting warrens and burrows of native animals being overtaken by the rabbit. Predators such as foxes increased in numbers as a direct result of the high number of rabbits to prey on. Unfortunately when the rabbit numbers declined due to drought, etc the foxes would turn on the small native mammals. The economic implications were also enormous; Sloane etal (1988) puts the impact at approximately $90 million in lost production and a further $20 million on the control. The European rabbit has an extremely high fertility rate together with a relatively short gestation period of approximately 30 days. They are able to fall pregnant immediately after giving birth. Their litter size fluctuates between four to seven kittens. Although small at birth, weighing about thirty-five grams they are able to increase their birth weight by a staggering 600% by the time they are ready to leave the warren, generally at about 21 days of age. They will be capable of breeding when they reach an age of 3-4 months (Parer 1977). The prolificacy of their breeding season is regulated by rainfall and hence the availability of food. When the rainfall is in short supply or during the occurrence of a drought, the breeding season will be short, litter sizes will be smaller and fewer females will breed (Twigg et al 1998). The warren provides the newly born and the young kittens with shelter from the harsh elements and protection from predators. This is especially so in the open, cleared grazing land where there is little, if any, shelter or protection provided by natural vegetation (Parer 1997). Linton (2001) supports this by stating that the rabbit lowers it chances of survival outside the warren and that the warren is the centre of the rabbit’s life. This therefore seems to suggest that the destruction of the warren would facilitate in the long term eradication of the rabbit. â€Å"Rabbit control is the (artificial) imposition of mortality. It is generally assumed that, under normal circumstances, 100% mortality as a result of control is unlikely† (Wheeler and King 1985:224). They continue by suggesting that since complete eradication is not possible, one needs to ascertain when the best time of impact would be. The best time would seem to be when the rabbit is in its’ most vulnerable state, i.e. when it is a kitten. Wheeler and King (1985) argue that by targeting the young kittens, resources are increased for those that survive and for the litters born later in that year. They suggest that targeting the adults just at the commencement of their breeding season would impact more on the actual population size. That is, there would be a reduction in the total number of kittens or litters born during that breeding season. Linton (2001) argues that the greatest influence on the control of the rabbit is the actual rabbit habitat itself. That is a habitat which has a high rabbit population will always be highly susceptible to re-establishment. Linton (2001) continues by suggesting that a control program which concentrates on those components of the habitat that make it susceptible to rabbit infestation, would then greatly reduce re-establishment of the rabbit. Twigg etal (1998) suggest that the rabbit problem needs to be addressed on a regional basis, not as an Australian wide problem, even though it is. Parer (1982) supports this but, suggests that in it infancy a control program aimed at isolated populations would be more beneficial. Parer puts this down to the reduced invasion by immigrants due to its location and therefore the reduced population would be kept at low densities by resident fa cultative predators. It would seem that the complete eradication of the rabbit in Australia is insurmountable due to the enormity of our country and its’ varied landscape. However with a management plan the targets individual regions, a reduction in the population density of the rabbit is achievable. This would involve a combination of control methods which would incorporate environmental, biological, economic factors (Linton 2001, Twigg etal 1998.Parer 1982). The biological controls still have an effect on the rabbit, so this together with mechanical controls and timing would beneficial to the overall problem. Mechanical controls such as warren ripping is an important element in the long term plan and the commencement of this should be when the rabbit population is low (Linton 2001). Therefore the likelihood of re-colonisation is reduced. Follow up procedures of fumigation; poisoning might be necessary to ensure that the population has been eradicated from within that area. The timing of these methods seems to play an intricate role in the rabbits’ demise. Perhaps with time and proper management the eradication of the rabbit is feasible, but not without the financial support and backing of both regional and commonwealth governments. The key seems to be to start on a small scale and work up to larger regional control or eradication. How to cite Discuss the history, geography and ecology of the rabbit invasion in Australia, Papers

International Trade Theory free essay sample

Industry snowcapped volcanoes that rise to more than 20,000 feet. The bushes are protected by 20-foot-high canopies of plastic sheeting. The combination of intense sunlight, fertile volcanic soil, an equatorial location, and high altitude makes for ideal growing conditions, allowing roses to flower almost year-round. Ecuador apparently has a comparative advantage in the production of roses. Ecuadors rose industry started some 20 years ago and has been expanding rapidly since. Ecuador is noW the worlds fourth largest producer of roses. Roses are the nations fifth largest export, with customers allover the world. Rose farms generate $240 million in sales and support tens of thousands of jobs. In Cayambe, the population has increased in 10 years from 10,000 to 70,000, primarily as a result of the rose industry. The revenues and taxes from rose growers have helped to sophisticated pave roads, build schools, and construct irrigation systems. Maria works Monday to Saturday, and earns $210 a month, which she says is an average wage in Ecuador and substantially above the countrys $120 a month It is 6:20 AM, February 7, in the Ecuadorian town of Cayambe, and Maria Pacheco has just been dropped off for work by the company bus. She pulls on thick rubber gloves, wraps an apron over her white, traditional embroidered dress, and grabs her clippers, ready for another long day. Any other time of year, Maria would work until 2 PM, but its a week before Valentines Day, and Maria along with her 84 coworkers at the farm are likely to be busy until 5 PM. By then, Maria will have cut more than 1,000 rose stems. A few days later, after they have been refrigerated and shipped via aircraft, the roses Maria cut will be selling for premium prices in stores from New York to London. Ecuadorian roses are quickly becoming the Rolls Royce of roses. They have huge heads and unusually vibrant colors, including 10 different reds, from bleeding heart crimson to a rosy lovers blush. Most of Ecuadors 460 or so rose farms are located in the Cayambe and Cotopaxi regions, 10,000 feet up in the Andes about an hours drive from the capital, Quito. The rose bushes are planted in huge flat fields at the foot. Understand the important implications holds for business practice. that international trade theory minimum wage. The farm also provides her with health care and a pension. By employing women such as Maria, the industry has fostered a social revolution in which mothers and wives have more control over their familys spending, especially on schooling for their children. For all of the benefits that roses have bought to Ecuador, where the gross national income per capita is only $1,080 a year, the industry has come under fire from environmentalists. Large growers have been accused of misusing a toxic mixture of pesticides, fungicides, and fumigants to grow and export unblemished pest-free flowers. Reports claim that workers often fumigate roses in street clothes without protective equipment. Some doctors and scientists claim that many of the industrys 50,000 employees have serious health problems as a result of exposure to toxic chemicals. A study by the International Labor Organization claimed that women in the industry had more miscarriages than average and that some 60 percent of all workers suffered from headaches, nausea, blurred vision, and fatigue. Still, the critics acknowledge that their studies have been hindered by a lack of access to the farms, and they do not know what the true situation is. The International Labor Organization has also claimed that some rose growers in Ecuador use child labor, a claim that has been strenuously rejected by both the growers and Ecuadorian government agencies. In Europe, consumer groups have urged the European Union to press for improved environmental safeguards. In response, some Ecuadorian growers have joined a voluntary program aimed at helping customers identify responsible growers. The certification signifies that the grower has distributed protective gear, trained workers in using chemicals, and hired doctors to visit workers at least weekly. Other environmental groups have pushed for stronger sanctions, including trade sanctions, against Ecuadorian rose growers that are not environmentally certified by a reputable agency. On February 14, however, most consumers are oblivious to these issues; they simply want to show their appreciation to their wives and girlfriends with a perfect bunch of roses. 167 168 Part 3 The Global Trade and Investment EnVlfonment Introduction The Ecuadorian rose industry is a striking example of the benefits of free trade and globalization. Lower barriers to trade have allowed Ecuador to exploit its comparative advantage in the growing of roses and enabled the country to emerge as one of the largest exporters of roses in the world. This benefits Ecuador, where economic growth and personal incomes have been bolstered by the emergence of the rose growing industry. It also benefits consumers in developed nations, who now have access to affordable high-quality roses from Ecuador. February is not exactly the best time for growing roses in New York state, but thanks to free trade, a New Yorker can now buy a bunch of fresh roses for his beloved on February 14 that were picked in Ecuador only 24 hours earlier. It also benefits foreigners who export goods and services to Ecuador, for a stronger Ecuadorian economy can purchase more of those goods and services. If there are losers in this process, they are high-cost rose producers in places like Florida, who have lost business to the Ecuadorians. In the world of international trade, there are always winners and losers, but as economists have long argued, the benefits to the winners outweigh the costs borne by the losers, resulting in a net gain to society. Moreover, economists argue that in the long run free trade stimulates economic growth and raises living standards across the board. The economic arguments surrounding the benefits and costs of free trade in goods and services are not abstract academic ones. International trade theory has shaped the economic policy of many nations for the past 50 years. It was the driver behind the formation of the World Trade Organization and regional trade blocs such as the European Union and the North American Free Trade Agreement (NAFTA). The 1990s, in particular, saw a global move. toward greater free trade. It is crucially important to understand, therefore, what these theories are and why they have been so successful in shaping the economic policy of so many nations and the competitive environment in which international businesses compete. This chapter has two goals that go to the heart of the debate over the benefits and costs of free trade. The first is to review a number of theories that explain why it is beneficial for a country to engage in international trade. The second goal is to explain the pattern of international trade that we observe in the world economy. With regard to the pattern of trade, we will be primarily concerned with explaining the pattern of exports and imports of goods and services between countries. We will not be concerned with the pattern of foreign direct investment between countries; that is discussed in Chapter 7. An Overview of Trade Theory We open this chapter with a discussion of mercantilism. Propagated in the 16th and 17th centuries, mercantilism advocated that countries should simultaneously encourage exports and discourage imports. Although mercantilism is an old and largely discredited doctrine, its echoes remain in modern political debate and in the trade policies of many countries. Next we will look at Adam Smiths theory of absolute advantage. Proposed in 1776, Smiths theory was the first to explain why unrestricted free trade is beneficial to a country. Free trade refers to a situation where a government does not attempt to influence through quotas or duties what its citizens can buy from another country, or what they can produce and sell to another country. Smith argued that the invisible hand of the market mechanism, rather than government policy, should determine what a country imports and what it exports. His arguments imply that such a laissez-faire stance toward trade was in the best interests of a country. Building on Smiths work are twO additional theories that we shall review. One is the theory of comparative advantage, advanced by the 19th-century English economist David Ricardo. This theory is the intellectual basis of the modern argument for unrestricted free trade. In the 20th century, Ricardos work was refined by two Swedish economists, Eli Heckscher and Bertil Ohlin, whose theory is known as the Heckscher-Ohlin theory. InternatIonal Trade Theory Chapter 5 169 THE BEf\IEFITS OF TRADE The great strength of the theories of Smith, Ricardo, and Heckscher-Ohlin is that they identify with precision the specific benefits of international trade. Common sense suggests that some international trade is beneficial. For example, nobody would suggest that Iceland should grow its own oranges. Iceland can benefit from trade by exchanging some of the products that it can produce at a low cost (fish) for some products that it cannot produce at all (oranges). Thus, by engaging in international trade, Icelanders are able to add oranges to their diet of fish. The theories of Smith, Ricardo, and Heckscher-Ohlin go beyond this commonsense notion, however, to show why it is beneficial for a country to engage in international trade even for products it is able to produce for itself. This is a difficult concept for people to grasp. For example, many people in the United States believe that American consumers should buy products made in the United States by American companies whenever possible to help save American jobs from foreign competition. The same kind of nationalistic sentiments can be observed in many other countries. However, the theories of Smith, Ricardo, and Heckscher-Ohlin tell us that a countrys economy may gain if its citizens buy certain products from other nations that could be produced at home. The gains arise because international trade allows a country to specialize in the manufacture and export of products that can be produced most efficiently in that country, while importing products that can be produced more efficiently in other countries. Thus it may make sense for the United States to specialize in the production and export of commercial jet aircraft since the efficient production of commercial jet aircraft requires resources that are abundant in the United States, such as a highly skilled labor force and cutting-edge technological know-how. On the other hand, it may make sense for the United States to import textiles from China since the efficient production of textiles requires a relatively cheap labor force-and cheap labor is not abundant in the United States. Of course, this economic argument is often difficult for segments of a countrys population to accept. With their future threatened by imports, U. S. textile companies and their employees have tried hard to persuade the government to limit the importation of textiles by demanding quotas and tariffs. Although such import controls may benefit particular groups, such as textile businesses and their employees, the theories of Smith, Ricardo, and Heckscher-Ohlin suggest that such action hurts the economy as a whole. Limits on imports are often in the interests of domestic producers, but not domestic consumers. PATTERN OF INTERNATIONAL TRADE The theories of Smith, Ricardo, and Heckscher-Ohlin help to explain the pattern of international trade that we observe in the world economy. Some aspects of the pattern are easy to understand. Climate and natural resource endowments explain why Ghana exports cocoa, Brazil exports coffee, Saudi Arabia exports oil, and China exports crawfish. However, much of the observed pattern of international trade is more difficult to explain. For example, why does Japan export automobiles, consumer electronics, and machine tools? Why does Switzerland export chemicals, pharmaceuticals, watches, and jewelry? David Ricardos theory of comparative advantage offers an explanation in terms of international differences in labor productivity. The more sophisticated Heckscher-Ohlin theory emphasizes the interplay between the proportions in which the factors of production (such as land, labor, and capital) are available in different countries and the proportions in which they are needed for producing particular goods. This explanation rests on the assumption that countries have varying endowments of the various factors of production. Tests of this theory, however, suggest that it is a less powerful explanation of realworld trade patterns than once thought.