Apple Snap Flakes Marketing Plan - 1568 Words

APPLE SNAP FLAKES MARKETING PLAN CJ Dierking Table of Contents Packaging Product Description Front Back Left Side Right Side Top Bottom Price Cost to Produce Suggested Retail Price Why? Promotion Event 1 Who What When Where Why How Budget Event 2 Who What When Where Why How Budget Place Manufacturing Distribution Target Market Market Segmentation Demographic Psychographic Behavioral Geographic SWOT Analysis Strengths Weaknesses Opportunities Threats Overall Analysis* Packaging Product Description- Apple-Snap Flakes are a frosted cinnamon sugar flake cereal with real dehydrated apple chunks included. It is a new product we are starting to produce and we are expecting the cereal to hit retail stores very soon. The cereal consists first of corn flakes, frosted (think frosted flakes) and also cinnamon sugar on the flakes as well. This provides a sweet taste for the cereal, and a crunch to compliment it. The other component of the cereal is the dehydrated apple chunks. These are essentially dried apples, in the same vein as other strawberry cereals. The apples provide a slightly tangy flavor to balance out the sweetness of the flakes. Also, once the apples are in milk, they soften, creating a satisfying crunch from flakes and softness from the apples. Product Front- The front side of the cereal box includes the title of the cereal (Apple Snap Flakes) and multiple images of Apples and Cinnamon sticks, to appeal to the buyer’s tastes. At the bottom, there is an image ofShow MoreRelatedKellogg Annual Report50191 Words   |  201 Pagesto emerge from this economic crisis as an even stronger, more focused, more effective organization. Throughout 2009, we invested in our strengths—building our brands in our core categories, spending effectively on brand-building advertising and marketing, innovating and renovating our products to meet our consumers’ changing needs, and identifying and implementing efficiencies and cost savings throughout our organization. This investment lays the groundwork for continued sustainable and dependable

The Songs Of The Sirens A Cry For Help - 1206 Words

Nicholas Noneman Professor Davis English II 31 October 2016 The Songs of the Sirens: A Cry for Help In Greek mythology, three perilous creatures were said to have occupied a remote and treacherous island. The creatures appeared to passing sailors as harmless, yet very attractive, feathered mermaid women who would sing alluring melodies. The sailors would then, completely blinded with infatuation by the creatures’ songs, send their ships and themselves to demise on the rocky coast of the island. The three song seductresses, known as the Sirens, then relaxed and waited for their next unfortunate victims. Though the Sirens seem malicious by this description, Greek mythology portrayed them as helpless songstresses who, once they had begun their fateful song, were unable to cease until their victims’ deaths. Additionally, in Greek mythology and the writings of poets such as Homer, the stories of the Sirens are always written from the eyes of the victims, or the witnesses who survived to pass on their stories. However, in her poem â€Å"Siren Song,† Margaret Atwood c hooses to write from the perspective of the Siren, in which she reveals that the Siren may not be satisfied with her permanent, monotonous way of life. In her satirical representation of the attitude of the Siren, Atwood also constructs a metaphor regarding dominance, honesty, and stereotypical gender roles in modern relationships. By using a tone that is both desperate from loneliness, incompatibility, andShow MoreRelatedThe Odyssey vs. Siren Song Essay625 Words   |  3 PagesPedroso Period 2 The Odyssey vs. Siren Song Some people have one inanimate object in their lives that they find so enticing that they are incapable of withstanding. One object that lures them into a deep trap not giving them any chance to resist. In Margaret Atwood’s â€Å"Siren Song† as well as Homer’s The Odyssey the one inanimate object all men cannot seem to resist is a Siren calling them in. In â€Å"Siren Song† we see a portrayal of this irresistible lure by one Siren’s song as merely a taunting boredomRead MoreCompare And Contrast Sirian Song And Siren Song826 Words   |  4 PagesMargaret Atwoods â€Å"Siren Song† use powerful imagery to emphasize the allure and danger of the Siren. Homers epic poem is told through the eyes of Odysseus as he uses his great strength and wits to defeat his latest peril. In contrast Atwoods poem uses a Siren perspective to show the strength and guile of the females, giving voice to their plight. Both authors use specific tone, point of view, a nd diction to portray the Greek values of hubris and fame; however, Homer presents the Siren as an obstacleRead More The Effect of the Sirens Essay1036 Words   |  5 PagesGreek Mythology have multiple interpretations. Among these characters include the dangerous, yet gorgeous Sirens, bird-women who sit on a cliff singing bewitching songs that captivate the minds of innocent travelers and entice them to their deaths. In Homer’s The Odyssey and Margaret Atwood’s â€Å"Siren Song,† both poets provide different representations of the Sirens. Homer portrays the Sirens as irresistible in order to establish men as heroes, whereas Atwood depicts them as unsightly and patheticRead MoreArchetypes In The Siren Song1081 Words   |  5 PagesThe Siren Song In the work of literature â€Å"The Siren Song,† we notice a variety of archetypes, despite the lack of characters. An archetype is a recurrent symbol or motif in literature, art, or mythology. Character Archetypes are varieties of human beings who possess certain qualities, based on their ambitions, fears, and ways of life. In the Siren Song, we can locate 4 different character archetypes with our 2 characters, the sirens and the victim. Our first is the Hero, whose goal is to proveRead MoreSo Enchanting, Yet so Deadly: The Sirens Essay705 Words   |  3 Pagesresolve is lost? The Sirens are a group of women who sing a song so captivating that ships are constantly lured to their island. They are often rendered as birds with the head of a woman. In Homer’s Odyssey, Odysseus and his men must pass the island of the Sirens in order to return to Ithaca, their homeland. In order to prevent his men from jumping overboard towards the enchanting song, Odysseus plugs his men’s ears with wax, and then he is tied down and listens to the song. The song compels OdysseusRead More Greek Mythology Essay1090 Words   |  5 PagesGreek Mythology can have several different interpretations. Among these characters are the dangerous, yet gorgeous Sirens, bird-women who sit on a cliff singing bewitching songs to captivate the minds of innocent travelers and bring them to their deaths. In Homer’s The Odyssey and Margar et Atwood’s â€Å"Siren Song,† both poets give different portrayals of the Sirens. Homer believes the Sirens to be irresistible in order to establish men as heroes whereas Atwood depicts them as unsightly and pathetic soRead More An Analysis of Margaret Atwoods Siren Song Essay1514 Words   |  7 PagesAn Analysis of Margaret Atwoods Siren Song Throughout her many years as a poet, Margaret Atwood has dealt with a variety of subjects within the spectrum of relationship dynamics and the way men and women behave in romantic association. In much of her poetry, Atwood has addressed the topics of female subjugation in correlation with male domination, individual dynamics, and even female domination over males within the invisible boundaries of romantic relationships. With every poem written, AtwoodsRead MoreThe Siren Song By Margaret Atwood And The Fake News Article Of A Man Whose Mother Had Died Due1198 Words   |  5 Pagessuperficially the Siren song by Margaret Atwood and The Fake news article of a Man whose mother had died due to Trumps travel ban written by Amy Lange, may seem unrelated, they are upon deeper analysis are interconnected and related through the themes of deceit, suffering and fragility in order to arose a certain, if negative, reaction to the audience. Deceit is a common recurring theme both written pieces deal with whether explicitly or subtly. In the sirens Song, the siren deceits the readerRead More The Cunning and Deceitful Women of Homer’s Odyssey Essay1483 Words   |  6 Pagesfemale temptation. When comparing the Sirens episode with much of Odysseus’ other adventures, one can observe an emergence and repetition of these themes. The most obvious comparison that can be drawn between the Sirens episode and most other adventures is the theme of forgetfulness. The same idea is repeated in Odysseus’ adventures with Calypso, Circe, and most importantly the Lotus-eaters. The Sirens are all knowing, and draw men in with their songs about all that has happened in the world,Read MoreEssay on Deceptive Females of Homers Odyssey1613 Words   |  7 Pagestemptation.    When comparing the Sirens episode with Odysseus other adventures, one can observe an emergence and repetition of these themes. The most obvious comparison that can be drawn between the Sirens episode and most other adventures is the theme of forgetfulness. The same idea is repeated in Odysseus adventures with Calypso, Circe, and, most importantly, the Lotus-eaters. The Sirens are all knowing, beautiful creatures that attract men with their songs about the world, but those who give

Discuss the history, geography and ecology of the rabbit invasion in Australia Free Essays

Numerous studies have been contacted on the Rabbit in Australia (Parer,I.(1977),Twigg, E.L. We will write a custom essay sample on Discuss the history, geography and ecology of the rabbit invasion in Australia or any similar topic only for you Order Now , Lowe, J.T., Wheeler, G.A., Gray, S.G., Martin, R.G. Barker,W.(1998), Wheeler,H.S. King,R.D. (1985),   Rolls,E.C. (1969)), covering issues such as it’s population ecology, dispersal, survival and the efficiencies of the various control methods that have been used up to date. In the early stages of the rabbit plague, fences were erected to prevent dispersal or slow the rate of dispersal, but these proved to costly and ineffective. The fifties saw the introduction of the biological control agent, myxoma virus. This had great success initially but unfortunately the government failed to capitalize on the success, with continued control. The Rabbit Calcivirus Disease (RCD) was introduced (albeit accidentally) in the early 1990’s. A highly infectious disease, spread by direct contact or by vectors (mosquito) with a mortality rate between 50-90%. However young kittens are not as susceptible as older rabbits. (Linton 2001) and when the female goes on to breed they are able to pass on maternal antibodies to their young. In determining whether or not the complete eradication of the rabbit in Australia is a feasible concept, one needs to study or be aware of certain aspects of their ecology. Such as their breeding and dispersal patterns and from this weaknesses might become evident, which would then aide in the eradication of the rabbit. Read also History Quizzes The Rabbit made its’ first appearance is the Eocene in Asia and North America, arriving in Europe during the Miocene period. Two sub species from Southern France and Spain were identified O.cuniculus cuniculus and O.cunniculus buxteyi. The first named sub species from France was frequently released on islands as a food source for sailors that might become shipwrecked. The image of the rabbit had some bearing on its’ dispersal and protection. In that it provided the people with their main source of food during times of hardship or depression and therefore they attained a rather prestigious image. This in turn further aided their rapid dispersal. The arrival of the 1st fleet in 1788 saw the introduction of the rabbit in Australia. However, it was Tasmania that had the first recording of a feral rabbit population in 1827. Mainland Australia remained rabbit free until 1859, when a grazier and sportsman arranged for the shipment of twenty-four rabbits from England. Thomas Austin released the rabbits on his property in Geelong, Victoria around Christmas of 1859. Ten years from this initial release, 14,253 rabbits were shot for sport on this same property. This illustrates the high fertility and dispersal rates of the rabbit. By the year 1910, two-thirds of Australia was inhabited by the rabbit (Parer (1982) for Ratcliffe 1959). With a dispersal rate of approximately 70km/yr (Parer 1982), the rabbit went to colonise Queensland within 30 years and reaching Western Australia within 40 years of its release. Stodart and Parer suggest that it has the fastest dispersal rate of any colonising mammal in the world. The introduction of the rabbit had an enormous impact on the native wildlife, displacing many small-medium sized native mammals; the greater Bilby, Bettongia Leseur are but a few. The displaced was largely due to competition for food and the altering of their ecosystems. With the enormity of their population, widespread impacts were inevitable: depletion of native vegetation, competition for space, resulting warrens and burrows of native animals being overtaken by the rabbit. Predators such as foxes increased in numbers as a direct result of the high number of rabbits to prey on. Unfortunately when the rabbit numbers declined due to drought, etc the foxes would turn on the small native mammals. The economic implications were also enormous; Sloane etal (1988) puts the impact at approximately $90 million in lost production and a further $20 million on the control. The European rabbit has an extremely high fertility rate together with a relatively short gestation period of approximately 30 days. They are able to fall pregnant immediately after giving birth. Their litter size fluctuates between four to seven kittens. Although small at birth, weighing about thirty-five grams they are able to increase their birth weight by a staggering 600% by the time they are ready to leave the warren, generally at about 21 days of age. They will be capable of breeding when they reach an age of 3-4 months (Parer 1977). The prolificacy of their breeding season is regulated by rainfall and hence the availability of food. When the rainfall is in short supply or during the occurrence of a drought, the breeding season will be short, litter sizes will be smaller and fewer females will breed (Twigg et al 1998). The warren provides the newly born and the young kittens with shelter from the harsh elements and protection from predators. This is especially so in the open, cleared grazing land where there is little, if any, shelter or protection provided by natural vegetation (Parer 1997). Linton (2001) supports this by stating that the rabbit lowers it chances of survival outside the warren and that the warren is the centre of the rabbit’s life. This therefore seems to suggest that the destruction of the warren would facilitate in the long term eradication of the rabbit. â€Å"Rabbit control is the (artificial) imposition of mortality. It is generally assumed that, under normal circumstances, 100% mortality as a result of control is unlikely† (Wheeler and King 1985:224). They continue by suggesting that since complete eradication is not possible, one needs to ascertain when the best time of impact would be. The best time would seem to be when the rabbit is in its’ most vulnerable state, i.e. when it is a kitten. Wheeler and King (1985) argue that by targeting the young kittens, resources are increased for those that survive and for the litters born later in that year. They suggest that targeting the adults just at the commencement of their breeding season would impact more on the actual population size. That is, there would be a reduction in the total number of kittens or litters born during that breeding season. Linton (2001) argues that the greatest influence on the control of the rabbit is the actual rabbit habitat itself. That is a habitat which has a high rabbit population will always be highly susceptible to re-establishment. Linton (2001) continues by suggesting that a control program which concentrates on those components of the habitat that make it susceptible to rabbit infestation, would then greatly reduce re-establishment of the rabbit. Twigg etal (1998) suggest that the rabbit problem needs to be addressed on a regional basis, not as an Australian wide problem, even though it is. Parer (1982) supports this but, suggests that in it infancy a control program aimed at isolated populations would be more beneficial. Parer puts this down to the reduced invasion by immigrants due to its location and therefore the reduced population would be kept at low densities by resident fa cultative predators. It would seem that the complete eradication of the rabbit in Australia is insurmountable due to the enormity of our country and its’ varied landscape. However with a management plan the targets individual regions, a reduction in the population density of the rabbit is achievable. This would involve a combination of control methods which would incorporate environmental, biological, economic factors (Linton 2001, Twigg etal 1998.Parer 1982). The biological controls still have an effect on the rabbit, so this together with mechanical controls and timing would beneficial to the overall problem. Mechanical controls such as warren ripping is an important element in the long term plan and the commencement of this should be when the rabbit population is low (Linton 2001). Therefore the likelihood of re-colonisation is reduced. Follow up procedures of fumigation; poisoning might be necessary to ensure that the population has been eradicated from within that area. The timing of these methods seems to play an intricate role in the rabbits’ demise. Perhaps with time and proper management the eradication of the rabbit is feasible, but not without the financial support and backing of both regional and commonwealth governments. The key seems to be to start on a small scale and work up to larger regional control or eradication. How to cite Discuss the history, geography and ecology of the rabbit invasion in Australia, Papers

International Trade Theory free essay sample

Industry snowcapped volcanoes that rise to more than 20,000 feet. The bushes are protected by 20-foot-high canopies of plastic sheeting. The combination of intense sunlight, fertile volcanic soil, an equatorial location, and high altitude makes for ideal growing conditions, allowing roses to flower almost year-round. Ecuador apparently has a comparative advantage in the production of roses. Ecuadors rose industry started some 20 years ago and has been expanding rapidly since. Ecuador is noW the worlds fourth largest producer of roses. Roses are the nations fifth largest export, with customers allover the world. Rose farms generate $240 million in sales and support tens of thousands of jobs. In Cayambe, the population has increased in 10 years from 10,000 to 70,000, primarily as a result of the rose industry. The revenues and taxes from rose growers have helped to sophisticated pave roads, build schools, and construct irrigation systems. Maria works Monday to Saturday, and earns $210 a month, which she says is an average wage in Ecuador and substantially above the countrys $120 a month It is 6:20 AM, February 7, in the Ecuadorian town of Cayambe, and Maria Pacheco has just been dropped off for work by the company bus. She pulls on thick rubber gloves, wraps an apron over her white, traditional embroidered dress, and grabs her clippers, ready for another long day. Any other time of year, Maria would work until 2 PM, but its a week before Valentines Day, and Maria along with her 84 coworkers at the farm are likely to be busy until 5 PM. By then, Maria will have cut more than 1,000 rose stems. A few days later, after they have been refrigerated and shipped via aircraft, the roses Maria cut will be selling for premium prices in stores from New York to London. Ecuadorian roses are quickly becoming the Rolls Royce of roses. They have huge heads and unusually vibrant colors, including 10 different reds, from bleeding heart crimson to a rosy lovers blush. Most of Ecuadors 460 or so rose farms are located in the Cayambe and Cotopaxi regions, 10,000 feet up in the Andes about an hours drive from the capital, Quito. The rose bushes are planted in huge flat fields at the foot. Understand the important implications holds for business practice. that international trade theory minimum wage. The farm also provides her with health care and a pension. By employing women such as Maria, the industry has fostered a social revolution in which mothers and wives have more control over their familys spending, especially on schooling for their children. For all of the benefits that roses have bought to Ecuador, where the gross national income per capita is only $1,080 a year, the industry has come under fire from environmentalists. Large growers have been accused of misusing a toxic mixture of pesticides, fungicides, and fumigants to grow and export unblemished pest-free flowers. Reports claim that workers often fumigate roses in street clothes without protective equipment. Some doctors and scientists claim that many of the industrys 50,000 employees have serious health problems as a result of exposure to toxic chemicals. A study by the International Labor Organization claimed that women in the industry had more miscarriages than average and that some 60 percent of all workers suffered from headaches, nausea, blurred vision, and fatigue. Still, the critics acknowledge that their studies have been hindered by a lack of access to the farms, and they do not know what the true situation is. The International Labor Organization has also claimed that some rose growers in Ecuador use child labor, a claim that has been strenuously rejected by both the growers and Ecuadorian government agencies. In Europe, consumer groups have urged the European Union to press for improved environmental safeguards. In response, some Ecuadorian growers have joined a voluntary program aimed at helping customers identify responsible growers. The certification signifies that the grower has distributed protective gear, trained workers in using chemicals, and hired doctors to visit workers at least weekly. Other environmental groups have pushed for stronger sanctions, including trade sanctions, against Ecuadorian rose growers that are not environmentally certified by a reputable agency. On February 14, however, most consumers are oblivious to these issues; they simply want to show their appreciation to their wives and girlfriends with a perfect bunch of roses. 167 168 Part 3 The Global Trade and Investment EnVlfonment Introduction The Ecuadorian rose industry is a striking example of the benefits of free trade and globalization. Lower barriers to trade have allowed Ecuador to exploit its comparative advantage in the growing of roses and enabled the country to emerge as one of the largest exporters of roses in the world. This benefits Ecuador, where economic growth and personal incomes have been bolstered by the emergence of the rose growing industry. It also benefits consumers in developed nations, who now have access to affordable high-quality roses from Ecuador. February is not exactly the best time for growing roses in New York state, but thanks to free trade, a New Yorker can now buy a bunch of fresh roses for his beloved on February 14 that were picked in Ecuador only 24 hours earlier. It also benefits foreigners who export goods and services to Ecuador, for a stronger Ecuadorian economy can purchase more of those goods and services. If there are losers in this process, they are high-cost rose producers in places like Florida, who have lost business to the Ecuadorians. In the world of international trade, there are always winners and losers, but as economists have long argued, the benefits to the winners outweigh the costs borne by the losers, resulting in a net gain to society. Moreover, economists argue that in the long run free trade stimulates economic growth and raises living standards across the board. The economic arguments surrounding the benefits and costs of free trade in goods and services are not abstract academic ones. International trade theory has shaped the economic policy of many nations for the past 50 years. It was the driver behind the formation of the World Trade Organization and regional trade blocs such as the European Union and the North American Free Trade Agreement (NAFTA). The 1990s, in particular, saw a global move. toward greater free trade. It is crucially important to understand, therefore, what these theories are and why they have been so successful in shaping the economic policy of so many nations and the competitive environment in which international businesses compete. This chapter has two goals that go to the heart of the debate over the benefits and costs of free trade. The first is to review a number of theories that explain why it is beneficial for a country to engage in international trade. The second goal is to explain the pattern of international trade that we observe in the world economy. With regard to the pattern of trade, we will be primarily concerned with explaining the pattern of exports and imports of goods and services between countries. We will not be concerned with the pattern of foreign direct investment between countries; that is discussed in Chapter 7. An Overview of Trade Theory We open this chapter with a discussion of mercantilism. Propagated in the 16th and 17th centuries, mercantilism advocated that countries should simultaneously encourage exports and discourage imports. Although mercantilism is an old and largely discredited doctrine, its echoes remain in modern political debate and in the trade policies of many countries. Next we will look at Adam Smiths theory of absolute advantage. Proposed in 1776, Smiths theory was the first to explain why unrestricted free trade is beneficial to a country. Free trade refers to a situation where a government does not attempt to influence through quotas or duties what its citizens can buy from another country, or what they can produce and sell to another country. Smith argued that the invisible hand of the market mechanism, rather than government policy, should determine what a country imports and what it exports. His arguments imply that such a laissez-faire stance toward trade was in the best interests of a country. Building on Smiths work are twO additional theories that we shall review. One is the theory of comparative advantage, advanced by the 19th-century English economist David Ricardo. This theory is the intellectual basis of the modern argument for unrestricted free trade. In the 20th century, Ricardos work was refined by two Swedish economists, Eli Heckscher and Bertil Ohlin, whose theory is known as the Heckscher-Ohlin theory. InternatIonal Trade Theory Chapter 5 169 THE BEf\IEFITS OF TRADE The great strength of the theories of Smith, Ricardo, and Heckscher-Ohlin is that they identify with precision the specific benefits of international trade. Common sense suggests that some international trade is beneficial. For example, nobody would suggest that Iceland should grow its own oranges. Iceland can benefit from trade by exchanging some of the products that it can produce at a low cost (fish) for some products that it cannot produce at all (oranges). Thus, by engaging in international trade, Icelanders are able to add oranges to their diet of fish. The theories of Smith, Ricardo, and Heckscher-Ohlin go beyond this commonsense notion, however, to show why it is beneficial for a country to engage in international trade even for products it is able to produce for itself. This is a difficult concept for people to grasp. For example, many people in the United States believe that American consumers should buy products made in the United States by American companies whenever possible to help save American jobs from foreign competition. The same kind of nationalistic sentiments can be observed in many other countries. However, the theories of Smith, Ricardo, and Heckscher-Ohlin tell us that a countrys economy may gain if its citizens buy certain products from other nations that could be produced at home. The gains arise because international trade allows a country to specialize in the manufacture and export of products that can be produced most efficiently in that country, while importing products that can be produced more efficiently in other countries. Thus it may make sense for the United States to specialize in the production and export of commercial jet aircraft since the efficient production of commercial jet aircraft requires resources that are abundant in the United States, such as a highly skilled labor force and cutting-edge technological know-how. On the other hand, it may make sense for the United States to import textiles from China since the efficient production of textiles requires a relatively cheap labor force-and cheap labor is not abundant in the United States. Of course, this economic argument is often difficult for segments of a countrys population to accept. With their future threatened by imports, U. S. textile companies and their employees have tried hard to persuade the government to limit the importation of textiles by demanding quotas and tariffs. Although such import controls may benefit particular groups, such as textile businesses and their employees, the theories of Smith, Ricardo, and Heckscher-Ohlin suggest that such action hurts the economy as a whole. Limits on imports are often in the interests of domestic producers, but not domestic consumers. PATTERN OF INTERNATIONAL TRADE The theories of Smith, Ricardo, and Heckscher-Ohlin help to explain the pattern of international trade that we observe in the world economy. Some aspects of the pattern are easy to understand. Climate and natural resource endowments explain why Ghana exports cocoa, Brazil exports coffee, Saudi Arabia exports oil, and China exports crawfish. However, much of the observed pattern of international trade is more difficult to explain. For example, why does Japan export automobiles, consumer electronics, and machine tools? Why does Switzerland export chemicals, pharmaceuticals, watches, and jewelry? David Ricardos theory of comparative advantage offers an explanation in terms of international differences in labor productivity. The more sophisticated Heckscher-Ohlin theory emphasizes the interplay between the proportions in which the factors of production (such as land, labor, and capital) are available in different countries and the proportions in which they are needed for producing particular goods. This explanation rests on the assumption that countries have varying endowments of the various factors of production. Tests of this theory, however, suggest that it is a less powerful explanation of realworld trade patterns than once thought.

Motivating Employees in an Organisation free essay sample

Motivating Employees in an Organization S Santosh Contents Chapter 12 Chapter 25 Chapter 310 Chapter 415 Chapter 1 Motivation: Concepts and Theories Defining motivation The word motivation comes from the Latin word movere to move. And managers often view motivation in exactly those terms (I need to get my people moving! ). Motivation is the psychological feature that arouses an organism to action toward a desired goal; the reason for the action. General motivation is concerned with effort towards any goal, whereas effort towards Organizational goals reflects work-related behavior. Many contemporary authors have also defined the concept of motivation. Motivation has been defined as: the psychological process that gives behavior purpose and direction (Kreitner, 1995); a predisposition to behave in a purposive manner to achieve specific, unmet needs (Buford, Bedeian, Lindner, 1995); an internal drive to satisfy an unsatisfied need (Higgins, 1994); and the will to achieve (Bedeian, 1993). For this paper, motivation is operationally defined as the inner force that drives individuals to accomplish personal and organizational goals. We will write a custom essay sample on Motivating Employees in an Organisation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We mainly deal with the motivating employees in an organization towards the organizational goal for the benefit of both the organization and the employee. Understanding what motivates employees and how they are motivated was the focus of many researchers following the publication of the Hawthorne Study results (Terpstra, 1979). Motivation Theories and concepts While there are many theories on motivation, the seven major approaches that have led to our understanding of motivation are the following: †¢ According to Maslow, employees have five levels of needs (Maslow, 1943): physiological, safety, social, ego, and self- actualizing. Maslow argued that lower level needs had to be satisfied before the next higher level need would motivate employees. †¢ Herzbergs work categorized motivation into two factors: motivators and hygiene (Herzberg, Mausner, Snyderman, 1959). Motivator or intrinsic factors, such as achievement and recognition, produce job satisfaction. Hygiene or extrinsic factors, such as pay and job security, produce job dissatisfaction. †¢ McClelland’s Theory of Needs which focuses on three needs, namely need for Achievement, Need for power, Need for affiliation.

The 10 Most Unusual International Borders

The 10 Most Unusual International Borders Every country (except for some island nations) borders another country, but that doesn’t mean every border is the same. From large lakes to a shared collection of islands, national borders are more than just lines on a map. 1. Angle Inlet In far southeastern Manitoba, Canada, lies an inlet of the Lake of the Woods that is part of the United States. Also known as the Northwest Angle, this exclave of the United States, considered part of Minnesota, can only be reached from Minnesota by traveling over the Lake of Woods or by traveling through Manitoba or Ontario. 2. Azerbaijan-Armenia Between the Azerbaijan and Armenia border, there are a combined total of four exclaves or islands of territory that lie in the opposite country. The largest exclave is Azerbaijans Naxcivan exclave, a not insignificant piece of territory located within Armenia. Three tiny exclaves also exist- two additional Azerbaijan exclaves in northeastern Armenia and one Armenian exclave in northwestern Azerbaijan.   3. United Arab Emirates-Saudi Arabia and United Arab Emirates-Oman The boundary between the United Arab Emirates and its two neighboring countries, Oman and Saudi Arabia is not clear. The boundary with Saudi Arabia, defined in the 1970s, has not been publicly announced, so cartographers and officials draw the line at their best estimate. The border with Oman is not defined. Nonetheless, these boundaries lie within a fairly inhospitable desert, so boundary demarcation is not an urgent issue at this time. 4. China-Pakistan-India (Kashmir) The Kashmir region where India, Pakistan, and China meet in the Karakoram Range is incredibly complex. This map illuminates some of the confusion. 5. Namibias Caprivi Strip Northeastern Namibia has a panhandle that extends far east several hundred miles and separating Botswana from Zambia. The Caprivi Strip provides Namibia access to the Zambezi River near the Victoria Falls. The Caprivi Strip is named for German Chancellor Leo von Caprivi, who made the panhandle part of German South-West Africa to provide Germany access to Africas eastern coast. 6. India-Bangladesh-Nepal Less than twenty miles (30 kilometers) separate Bangladesh from Nepal, squeezing India so that far eastern India is almost an exclave. Of course, prior to 1947, Bangladesh was part of British India and thus this border situation did not exist until the independence of India  and Pakistan (Bangladesh was initially part of independent Pakistan). 7. Bolivia In 1825, Bolivia gained independence and its territory included the Atacama and thus access to the Pacific Ocean. However, in its war with Peru against Chile in War of the Pacific (1879-83), Bolivia lost its ocean access and became a landlocked country. 8. Alaska-Canada Southeastern Alaska contains a peninsula of rocky and icy islands, known as the Alexander Archipelago, that cuts Canadas Yukon Territory as well as northern British Columbia off from the Pacific Ocean. This territory is Alaskan, and thus part of the United States.   9. Territorial Claims on Antarctica Seven countries claim pie-shaped wedges of Antarctica. While no nation can modify its territorial claim nor can any nation act upon such a claim, these straight boundaries that typically lead from 60 degrees south to the South Pole divide up the continent, overlapping in some instances but also leaving significant segments of the continent unclaimed (and unclaimable, according to the principles of the Antarctic Treaty of 1959). This detailed map shows the boundaries of the competing claims. 10. The Gambia The Gambia lies entirely within Senegal. The river-shaped country was started when British merchants obtained the trading rights along the river. From those rights, The Gambia eventually became a colony and then an independent country.

Land law Coursework Example | Topics and Well Written Essays - 1500 words

Land law - Coursework Example (iv) Removal of ornamental bronze statue of an African elephant and its plinth after contract exchange but before completion date. Mr. Hay without prior knowledge of the impending outcomes went ahead and acquired Bramble Farm from Mr. Major Thorn. He failed to ascertain the legality of the ownership of the land by Major Thorn from the land registry offices which could have helped him get a clear copy of the any other owner of the land. According to Land Registration Rules 2003,1 inspection of the land ownership is allowed to ascertain true ownership. The above issues ought to be dealt accordingly as discussed below so as Mr. Hay remains the legal and owner of Bramble farm, without impending conflicts. Rose having been in possession for ownership for the Land for a similar period as Major Thorn has equal rights to the land and therefore was legal entity that could have been consulted prior to the sale agreement. According to the Land Registration Act 2002,2 Rose having in possession o f the land for more than ten years is deemed by law as a legal partner in the farm. The advantage with Mr. Hay is that according to the land registry document, Rose is not recognised as a proprietor; therefore, Mr. Hay has no legal obligation binding him towards the claimed contribution towards the purchase of the land. Having no legal registration of the land only means that Rose is obligated to his partner and therefore cannot claim anything from the new owner. On the same note, transfer by way of exchange is legally binding and this confirms Mr. Hay the new owner of the land.3 Since the new ownership has been entered into the registry office, Rose has no right to object the application as evidenced clearly with Lobatiers v Mornington Estates UK Ltd case.4 The lease to Mr. Wood is a major issue that needs to be dealt legally. According to section 60(1) of the land registration rules 2003, the leasehold ought to have been transferred with regard to the new owner of the farm.5 With no prior clear information regarding the agreement of the leasehold, and the agreement of sale of the cottage in the event of ownership exchange: Mr. Hay has the right to sue Major Thorn of not disclosing all the information regarding the registration of ownership of the land. This will make sure he is reimbursed the damages he will encounter in the event of selling the cottage. According to the Baxter v. Mannion [2010] EWHC (Ch),6 since Mr. Wood has not been in possession of the lease for a period of ten years, he has no legal right to claim ownership of the cottage with regard to his agreement to the old owner. Critically analyzing the case of use of shortcut, to the local pub by the neighbours, it is imperative that the new owner comes out clearly on the private property ownership rights.7 As a matter of facts, being the current and legal owner of the Bramble Farm, Mr. Hay has the right to use the portion of the land at his swill. Therefore, the neighbor is not right by claiming he has the right to pass through the shortcut without the permission of the new owner on the basis that he had per mission from the former. According to section 118 of the Land Registration rules 2003 to acquire a legal determination of the exact line of boundary.8 These will culminate to the acquiring of a plan, or a plan and a verbal description of the exact boundary to the farm. Further, Mr. Hay should erect a fence or a barrier to the side where the

Why does work matter for modern societies Essay

Why does work matter for modern societies - Essay Example The complexities of the modern world have also led to people changing their forms of production in order to fit into the world. Modernity has led to a change in labor division from the usual organizational division of labor to social divisions. Divisions of labor have changed and there is a clear varianceamid the pre modern societies and the modern societies. In the pre modern societies, labor was divided based on social units, similarity and familial basis while in the modern world it is divided based on market, state and the civil society. Work is important to the modern world since the modern world has brought about a lot of social differentiation and hence increasing structural complexity. Despite each individual participating in different careers, work holds the society together and wipes away their differences. The pre modern societies were faced with similar challenges, problems since they all belonged to similar locations, families, religion and their levels of education were equal a situation termed as mechanical solidarity. However, in the modern society, people are very different and they have to inter-depend on one another in order to survive. The modern population has different abilities and each human being can do something in a unique and better way than another. This characteristic of the modern society makes it important for every human being to work so that they may serve another human being in their area of specialty and at the same time, get services form other human beings in their different areas of specialty. The pre-modern societies were undifferentiated since they shared strong beliefs and sentiments and this characteristic is termed as collective conscience. The modern societies have a characteristic of being more differentiated due to them having less defined beliefs a nd sentiments but instead have norms and values. This characteristic of the modern society being different and in some way

The impact of point of view in a story Essay Example | Topics and Well Written Essays - 500 words

The impact of point of view in a story - Essay Example Meanwhile, Sarah shifts into the new barn and turns that into a home. As Adomiram returns, he finds himself helpless and submits his will in the hands of his family. Women should not just voice their thoughts, but should also take practical measures in order to get their rights. Main body: Sarah and Adoniram played the traditional gender roles. Although Sarah later made the new barn into a home without the consent of her husband, she had initially abandoned her long cultivated dream of building a house over that place when Adoniram had conflicting plans about the utility of that space. Sarah had been dreaming of a decent home to live in for over forty years because Adoniram had promised her one. However, when the time came, Adoniram did not feel it necessary even to ask the opinion of Sarah. So she made the pies faithfully, while across the table she could see, when she glanced up from her work, the sight that rankled in her patient and steadfast soul — the digging of the cell ar of the new barn in the place where Adoniram forty years ago had promised her their new house should stand. (Wilkins). Sarah, as usual, believed that the only rational thing is to follow her husband and suppress her feelings. She was not only an obedient wife, she would spare her dreams for the sake of Adoniram’s happiness.

Genetic Algorithm Research Proposal

Genetic Algorithm Research Proposal System Optimization The main concern is to find the optimum value for each design parameter for each prediction period for a total simulation time of 12 hours. The simulation is performed on the selected system based on the optimization timeframe with an acceptable accuracy and the optimization process is applied for a prediction period of one. The value of a single design parameter and internal loads are fixed during a prediction period and may vary from one prediction period to another. Genetic Algorithm Modeling the liquid desiccant system with the CC/DV system is complex task with multi-variables involved, several equations are coupled and indirect relations between different parameters are present. Since several non-linear equations are solved, it is advised to use a revolutionary derivative free optimization tool that follows the direct search technique. The simplest optimization tool that could be used for the proposed case is the genetic algorithm optimization tool because it is derivative free, based on numerical analysis, and is somehow efficient if compared with other derivative based optimization schemes. Moreover, it fetches the global minimum of a specific function. Our choice of using a derivative free algorithm to solve the optimization problem is implemented by the evolutionary genetic algorithm. Genetic algorithms are adaptive methods which may be used to solve search and optimization problems, and are based on the genetic process of biological organisms. Genetic algorithms are growing more and more popular and extending from simple design optimization to online process control. The power of the genetic algorithm arises from its robustness, being acceptably good in finding the near optimum solution and being relatively quick [1]. An efficient optimization technique uses two techniques to find the optimal solution, exploration and exploitation, and this is what genetic algorithm does. The Genetic Algorithm terminology The algorithm starts by seeding a set of trial combinations of the variables to be optimized and calculating the numerical value of the objective function for each combination selected. This set is called the â€Å"Initial Population†. The set of numerical values calculated for the objective function from the first trial, is then evaluated according the â€Å"Fitness Criteria†. The fitness criteria can be defined as the condition for the objective function numerical value to be better convenient than its pears. Based on their fitness, some combinations in the previously seeded set are chosen to be â€Å"Parents†. Parents then undergo either â€Å"Crossover† or â€Å"Mutation† procedure to produce â€Å"Children†. Most fitted parents simply jump to the next generated population without any change; such parents are referred as â€Å"Elite†. The current population is replaced by children from the next population. Elite children are the individuals in the current generation with the best fitness values. These individuals automatically survive to the next generation. Crossover children are created by combining the vectors of a pair of parents. Mutation children are created by introducing random changes, or mutations, to a single parent. The algorithm stops when the â€Å"Tolerance† in the objective function values between two generations is less than a certain set error value, or when the maximum number of â€Å"Generations† is exceeded, or by any other defined â€Å"Stopping Criteria†. For the optimized control strategy used for the chilled ceiling, displacement ventilation system the variables of the chilled ceiling and displacement ventilation are varied; this variation leads to a minimal optimal cost that results in the minimum cost that could be attained in the system. Referring to the system figure and considering the optimal control strategy, the variables that may be used for cost optimization are: The desiccant temperature at the inlet of membrane(). The supply air temperature(). The supply air mass flow rate(). Equation Chapter 6 Section 3Each variable in the optimization routine has a lower and an upper bound. These bounds define the interval where the genetic algorithm searches for the optimal cost and are based on physical considerations. The bounds for the different variables according to ASHRAE’s recommendations are: The supply air temperature is considered to vary between 17 and 23  °C. The supply air mass flow rate is considered to vary between 0.08 and 0.26 kg/s. Optimization Constraints There are several non-linear constraints that are applicable to the system. These constraints are related to thermal comfort issues, condensation inside the room and physical constraints. The constraints may be redefined in the following list The Percent People Dissatisfied inside the occupied zone is less than 10%. This condition is required for the human thermal comfort. The closer the PPD is to zero, it is assumed that the occupants inside the room would be more comfortable noting that the smallest percent people dissatisfaction is 5%. The temperature gradient shall not be greater than 2.5 K/m or 2.5  °C/m. This condition is required so that there would not be any large gradients in the human body. Large gradients cause thermal discomfort for living beings. The stratification height inside the room is greater than 1 m. This condition is required so that the stratified air does not mix with the breathing zone. The relative humidity inside the occupied zone is greater than 56% and less than 76%. The fitness function: To be able to enhance the speed of the genetic algorithm, the electrical cost function and constraints are combined in a single cost function by using penalty functions, thus the fitness cost function may be written as: The coefficients , , , , and in the above function are the weight factors for their related penalty costs. The weight factors values are set according to the system parameter. For the current system,‘s are set to unity. electrical cost The objective function that is to be optimized is the total operational cost of the system; this cost may be divided into: The cost of running the chiller.     Ã‚   The cost of running the pump. The cost of running the fan. Note that in this work the cost is given in units of KW. Chiller Cost The chiller is the main energy consuming component in our system .The chiller cost is expressed in terms of the part load ratio. The part load ratio is defined as the ratio of the current load on the chiller divided by the design load that the chiller could handle. Mathematically, the part load ratio is found from the equation The coefficient of performance of the chiller is correlated to the load equation by using the following correlation: The cost of the chiller is calculated by using the following equation Fan cost The fan cost is directly related to the air mass flow rate by using the following equation: Pump cost The pump cost is related to the pump head, liquid desiccant mass flow rate, and the efficiency of the pump. The power of the pump is evaluated by multiplying the pressure difference by the volumetric flow rate and dividing the result by the pump efficiency; mathematically the pump cost equation may be written as Note that the pump cost is not included in the cost function, since the desiccant mass flow rate is costant. Therefore the total energy consumed can be expressed by the following equation: The Constraints Cost Functions The cost function for the constraints may be written such that they could be incorporated into the online cost function in a simple manner. These constraints are related to their respective threshold values such that when the constraints are violated, the fitness function would have a very large value. For the predicted person dissatisfied, the cost function The relative humidity cost function may be bounded from the upper side by using the relation The stratification height cost is bounded to be larger than 1m, thus the stratification height cost is The temperature gradient is to bounded to be less than 2.5 K/m, thus the temperature gradient cost function may be written as The exponential term helps to penalize the cost function when-ever the thermal comfort level of occupants in the room TH decreases below the minimum set value THmin. This will increase the value of the cost function dramatically and the set of variables at hand is rejected. The integration of the constraint terms within the objective function expression and the use of the exponential form to control the constraints’ cost were implemented by Keblawi et al. [13] and Hammoud et al. [4].

William Shakespeare, :: essays research papers

William Shakespeare, April 23 of 1564 the beginning to the path of great literature and performance, the birth of William Shakespeare, whose creations have affected everyone for generations. |He was born and raised in Stratford-upon-Avon. William was the third child out of eight from John and Mary Shakespeare. The names of the other seven children are Joan, Margaret, Gilbert, Joan, Ann, Richard and Edmund. William’s grandfather, Richard Shakespeare was a whittawer and a dealer in agricultural commodities. Richard died 52 days after the birth of William.   Ã‚  Ã‚  Ã‚  Ã‚  William attended the Stratford Grammar School. Even though the record-of- attendance have been lost it is no doubt that he truly attended the school, since the school was built and maintained expressly for the purpose of education the sons of prominent citizens. Because William attended church, the other obvious education is the exposer to either the Geneva Bible or the Bishops’ Bible or King James. It also brings him to the influence of The Book of Common Prayer. No one knows exactly how long William remained at the Stratford Grammar School but it is believed that an assistant of John Shakespeare forced him to withdraw William from thence. His later education must be the ways of business he would have learned around his father’s shop. Spectators said they have seen William give speeches to the calf before slaughtering them for his father’s leather work.   Ã‚  Ã‚  Ã‚  Ã‚  William married Ann Hathwey in 1582. She was also from Stratford where William was born. Even though she was eight years older than he, their marriage was a success. Ann was three months in pregnancy when they were wed. Their first born Susanna was born in May 26, 1583. After that they had twins named after life time friends, Hamnet and Judeth Sadler. There wasn’t much talk from William about his marriage except some of his literature showed apparent resemblance of him and his wife. It seemed he was regarding him and his wife in some plays.   Ã‚  Ã‚  Ã‚  Ã‚  There were no records of Shakespeare’s activities after the birth of his twins. We called it the lost years. It was believed that at those periods he was on refuge from a sort of crime. There wasn’t any hard evidence on his activities but there were many theories to fill in the time of activity.   Ã‚  Ã‚  Ã‚  Ã‚  The mark of William Shakespeare’s rise in London theater world in 1592 on a famous literary by Robert Greene which clearly refers to William Shakespeare.

Positioning and Communication

A large proportion of overweight people have been trying to lose their weight in every possible way. However, not every attempt was successful. Due to that, the pharmaceutical industry has been developing and testing a large variety of medicines that are specifically made to help people with weight issues. One of the newest drugs on the market is Metabical, a prescription drug developed by Cambridge Sciences Pharmaceuticals (CSP). Based on the results from clinical trials, Metabical has been proven effective for weight loss of overweight people.The question is how willMetabicalbe introduced to the market? PULL MARKETING The main idea was to advertise Metabical directly to consumers in order to increase the awareness of the product. This strategy was based on pull marketing where the purpose was to attract the customers and make them approach the supplier or seller tlrst It is not an assertive way ot marketing in comparison to push marketing where a seller calls potential customers on the telephone asking whether they would like to purchase a product they might not actually need.In 1997, the Food and Drugs Administration (FDA) has reduced restrictions on direct-to-consumer-advertising concerning drugs. Therefore, the effect of the pull marketing was tremendously positive for the pharmaceutical industry. (Buckley 2003). It is also visible in a study made by Prevention magazine, where doctors whose patients came and asked for a medicine that they had previously seen being advertised, had the tendency to prescribe that same brand of medicine (even though they had different alternatives in mind). Following pull marketing, the strategy included: advertisements on the internet, television and radio.Moreover, print media was being distributed at the same time as the drug was being launched. This distributionwas continued in the same manner throughoutthe first year of the campaign in order to maintain the brand awareness on a high level. After the initial advertisement strategy, additional 100 000 health care pamphlets were distributed. These pamphletscontained a reply card which, if sent, would provide the sender with a sample of the product. The goal behind this campaign was to show the potential customers that Metabical is suitable for people belonging to the BMI range of 25-30.Body Mass index (BMI) is the most common index used for comparing weight and height. The calculations resents whether the weight is appropriate for the person's height. If the weight is not appropriate,the person can fall in the group of overweight or underfed (Tim J Cole 2000). As mentioned in the article, an abundanceof weight loss pills were made for obese or severely obese people. However, the group of people with the BMI ranging from 25-30 were not suitable for these pillswhich, consequently, did not have any effect on their weight loss.Additionally, CPS has developed a support programme which will not only help in weight reduction but also help maintaining the heal thy lifestyle. One of their key concepts in the campaign was: â€Å"Losing weight is tough. You don't have to do it alone. Let Metabical and your health care provider start you on the road to a healthy weight and better life. † Regarding the support programme, Printup has developed an online contest to attract more customers to buy theproduct and participate in the contest to win a prize. In this contest each user can Join in and compete with other users in reducing BMIs by the highest percentage.Not only Printup was making advertisements for consumers, she also developed a strategy to target medical community where advertisements were placed on online edical websites and also printed out in well-known medical Journals. Several events were organized especially for medical experts prior to the product launch, one of which was a roundtable discussion. In order to spread the word of the discussion, coverage of this event was done by leading news organizations.

Family Size Essay

As the world economy weakens, resources continue to become limited and the interdependence among countries increase, different countries have been introducing new policies which seek to control the rate at which the human population is growing. Most of these policies have been geared towards controlling the number of children a single family should have. The main aim of these policies has been to relief the environment and the resources within it some stresses of over exploitation. However while countries like China have been doing this for a long period now, many people see it as an interference with the basic institution (family) and as a result many people have been fighting against such policies which seeks to control the number of children a family should have. While limiting the number of children per family is positive since it would ease in government planning, enabling the economy prediction to be as accurate as possible, if it was to happen in the US, the policies would not work to the advantage of the State due to few reasons which include the fact that, the USA is not suffering from overpopulation rather under population, the aging population has been growing at an alarming rate forcing the country to allow high number of immigrants to the US and as a result it would not be advisable for the US government to control the number of children per family it should be on the other hand support and encourage her citizens to increase the number of children per family for example by using incentives and thus, the US government should not limit the number of children a family should have. Why the US government should not control the number of children people have: The total fertility rate (defined as the total number of children a woman is likely to have during her lifetime) in the USA in the last decade has been declining (Newman, B& Newman, P, 2008). As many and many women  concentrate on their education, jobs and careers, the American population has been growing at a very slow rate. As a result of countering the problems of a low population growth, the country has been allowing migration of skilled workers through the green card lottery to migrate from their countries to the US to come and offer their expertise in the USA. This program is very beneficial to the country since it allows continuous operation of the industries. If the government controls the number of children people should have the population will grow even less and the country might cease having an active economy (Hanson, Scheve& Slaughter, 2007). The importance of a young population is the fact that it makes the economy active by ensuring goods and services are moving with in the stores. For example new clothes are being bought as people are growing old; items such as phones which have emerged with technology improvements still have people to buy them: With an old population, these items would to be bought. As a result, a high young population is good for the economy and thus best for the government interests. If the US government could start controlling the number of children a family should have, it would find itself in similar problems which are facing countries in the Eastern European region such as Russia and also in Asia such as in Japan where as a result of small family sizes and low fertility rates, the majority of the population is made up of old people. As a result, the governments from these countries have been using large portion of their budget to cater for the old population through pensions and also medical support (Goldsmith& Larson, 2003). With the family sizes also reduced, responsibilities of these aged people are being delegated to the few family members who were born and as a result instead of these people engaging in national building activities, they spend most of their time taking care of the elderly whereas with a high population, responsibilities could have been divided easily among the many siblings. Another economic effect of a controlled family size is the fact that, with a controlled population, almost every citizen is likely to read up to the maximum level of education and as a result, industries would miss the much needed cheap labor which they need to run their companies cheaply. This could force these industries either to use much money to run the companies, close down if they  cannot afford the operating costs or even relocate to other countries where labor is cheap. As a result, this would deny the government much of its needed revenues since the companies would have to pay for taxes in the countries where their investments are (Navaretti, Castelani& Disdier, 2009). Finally, many people argue against the uncontrolled number of children in a family due to the high taxes paid in order to keep the extra child born in school. However, with the US government supporting the education of each and every child born in the US, there is likelihood for high social mobility. The education system enables people to move from poor backgrounds to occupy high levels in the government where they pay high taxes thus giving back to the society (Barnett& Belfield, 2006). The government should thus not be worried about the family sizes of its citizens since the US is not suffering from an overpopulation problem. If each and every person is given a chance to study and become professionals, they would pay high taxes just like any other citizen despite their different social backgrounds. Conclusion: While controlling of the number of children people should have is a good idea, it would not be advisable for the US government to introduce such laws since the country is not suffering from high population rather it is due to under population that people migrate to the US through the green card lottery to provide the much needed labor for the US industries. A controlled population would mean sometimes in future the country’s population is likely to be highly composed of old people where the government would have to dig deep into its budget in order to maintain these people and old population could also lead to a sluggish economy since the old population does not have need for the emerging products such as phones, computers and so on. It is therefore not advisable for the government to control the number of children people should have.

Explaining the Writing Experience Through Metaphors

Explaining the Writing Experience Through Metaphors Writing is like . . . building a house, pulling teeth, pounding a wall, riding a wild horse, conducting an exorcism, throwing a lump of clay on a potters wheel, performing surgery on yourself without anesthesia. When asked to discuss the experience of writing, authors often respond with figurative comparisons. Thats not too surprising. After all, metaphors and similes are the intellectual tools of the serious writer, ways of examining and imagining experiences as well as describing them. Here are 20 figurative explanations that aptly convey the  writing experience  from famous authors. Bridge BuildingI wanted to try to build a bridge of words between me and that world outside, that world that was so distant and elusive that it seemed unreal.(Richard Wright, American Hunger, 1975)Road BuildingThe maker of a sentence . . . launches out into the infinite and builds a road into Chaos and old Night, and is followed by those who hear him with something of wild, creative delight.(Ralph Waldo Emerson, Journals, December 19, 1834)ExploringWriting is like exploring. . . . As an explorer makes maps of the country he has explored, so a writers works are maps of the country he has explored.(Lawrence Osgood, quoted in Axelrod Coopers Concise Guide to Writing, 2006)Giving Away Loaves and FishesWriting is like giving away the few loaves and fishes one has, trusting that they will multiply in the giving. Once we dare to give away on paper the few thoughts that come to us, we start discovering how much is hidden underneath these thoughts and gradually come in touch with our own ric hes.(Henri Nouwen, Seeds of Hope: A Henri Nouwen Reader, 1997) Opening a ClosetWriting is like opening the closet you havent cleared out in years. You are looking for the ice skates but find the Halloween costumes. Dont start trying on all the costumes right now. You need the ice skates. So find the ice skates. You can go back later and try on all the Halloween costumes.(Michele Weldon, Writing to Save Your Life, 2001)Pounding a WallSometimes writing is difficult. Sometimes writing is like pounding a brick wall with a ball-peen hammer in the hope that the barricade will evolve into a revolving door.(Chuck Klosterman, Eating the Dinosaur, 2009)WoodworkingWriting something is almost as hard as making a table. With both you are working with reality, a material just as hard as wood. Both are full of tricks and techniques. Basically, very little magic and a lot of hard work are involved.(Gabriel Garcà ­a Mrquez, The Paris Review Interviews, 1982)Building a HouseIt is helpful to me to pretend that writing is like building a house. I like to go out an d watch real building projects and study the faces of the carpenters and masons as they add board after board and brick after brick. It reminds me of how hard it is to do anything really worth doing.(Ellen Gilchrist, Falling Through Space, 1987) MiningWriting is to descend like a miner to the depths of the mine with a lamp on your forehead, a light whose dubious brightness falsifies everything, whose wick is in permanent danger of explosion, whose blinking illumination in the coal dust exhausts and corrodes your eyes.(Blaise Cendrars, Selected Poems, 1979)Laying PipeWhat civilians do not understandand to a writer, anyone not a writer is a civilianis that writing is manual labor of the mind: a job, like laying pipe.(John Gregory Dunne, Laying Pipe, 1986)Smoothing Ripples[W]riting is like trying to smooth ripples from water with ones handthe more I try, the more disturbed things get.(Kij Johnson, The Fox Woman, 2000)Renewing a WellWriting is like renewing a dried well: at the bottom, mud, muck, dead birds. You clean it out well and leave room for water to spring up again and ascend almost up to the brim so clean that even the children look at their reflections in it.(Luz Pichel, Pieces of Letters From My Bedroom. Writing Bonds : Irish and Galician Contemporary Women Poets, 2009) SurfingDelay is natural to a writer. He is like a surferhe bides his time, waits for the perfect wave on which to ride in. Delay is instinctive with him. He waits for the surge (of emotion? of strength? of courage?) that will carry him along.(E.B. White, The Paris Review Interviews, 1969)Surfing and GraceWriting a book is a bit like surfing. . . . Most of the time youre waiting. And its quite pleasant, sitting in the water waiting. But you are expecting that the result of a storm over the horizon, in another time zone, usually, days old, will radiate out in the form of waves. And eventually, when they show up, you turn around and ride that energy to the shore. Its a lovely thing, feeling that momentum. If youre lucky, its also about grace. As a writer, you roll up to the desk every day, and then you sit there, waiting, in the hope that something will come over the horizon. And then you turn around and ride it, in the form of a story.(Tim Winton, interviewed by Aida Edemariam. The Gua rdian, June 28, 2008) Swimming Under WaterAll good writing is swimming under water and holding your breath.(F. Scott Fitzgerald, in a letter to his daughter, Scottie)HuntingWriting is like hunting. There are brutally cold afternoons with nothing in sight, only the wind and your breaking heart. Then the moment when you bag something big. The entire process is beyond intoxicating.(Kate Braverman, quoted by Sol Stein in Stein on Writing, 1995)Pulling the Trigger of a GunWriting is like pulling the trigger of a gun; if you are not loaded, nothing happens.(attributed to Henry Seidel Canby)RidingWriting is like trying to ride a horse which is constantly changing beneath you, Proteus changing while you hang on to him. You have to hang on for dear life, but not hang on so hard that he cant change and finally tell you the truth.(Peter Elbow, Writing Without Teachers, 2nd ed., 1998)DrivingWriting is like driving at night in the fog. You can only see as far as your headlights, but you can make the whole trip that wa y.(attributed to E.L. Doctorow) WalkingThen wed revise, make the words walk slowly on the slippery trail.(Judith Small, Body of Work. The New Yorker, July 8, 1991)

Case study Essay Example | Topics and Well Written Essays - 250 words - 14

Case study - Essay Example However for those opposing the application of market-driven approach in health care, the argument is that the model reverses the ethical priorities, by putting costs minimization measures and profits earning motives first, while rendering patient care the secondary objective. 3. Columbia/HCA applied mixed strategies, with some of them being sound while others were flawed and wrong. The strategy regarding physicians’ equity and the one involving national branding were flawed strategies. However, all of the other strategies applied were sound, since they have been applied by the nonprofit hospitals and remained successful. The physicians’ equity and the national branding strategies were wrong, since they caused tradeoffs between patient care and profits, thus encouraging the compromise of health care to patients. The other strategies were appropriate, seeking to improve the efficiency of the institution. The problem is that the degree of tenacity with which these strategies were implemented with, was so strong, such that it caused the compromise of services offered to patients, while advancing the profit making motives of the organization. However, the subsequent strategies that redefined the mission of the organization and renamed, it made t he whole situation

Confirmation Names vs. Carpathia Essay Example | Topics and Well Written Essays - 1000 words

Confirmation Names vs. Carpathia - Essay Example Vicky chooses the name Barbara after letting a boy read her palm; St Barbara is described as the "patron saint of those in danger of sudden death." The legend of Saint Barbara begins when her faith in Christianity strengthens; her father becomes furious and beheads her. Soon after, a lightning bolt strikes down her father. This event led to her being canonized a saint, who grants protection in time of danger from thunderstorms, fires, and sudden death. Saint Barbara is commonly characterized as standing by a tower with three windows, carrying the palm of a martyr in her hand. Lippo's choice of saints' names for each of his characters is a symbol of their personalities. In Kercheval's "Carpathia", there is an ironic reference in relation to the Titanic ship. The icy water symbolizes the relationship between the father and the mother in reversed roles. The first note of this reversal is observed when the survivors are mostly women and children, and "only 2 sailors for each boat." In the second paragraph, it is glaring how the father feels, as he "stood looking at the icy water where, if he had been on the other ship, he would be." The father then proceeds to exclaim his choice of what he would have done if he were on the boat, as he exclaims, "They should have put the men in the lifeboats." The mother, disturbed, "was the one drowning." Both short stories reflect internal conflicts. At first in Lippo's "Confirmation", the characters reflect themselves with the saints on the outside. However, the internal workings go much deeper. The woods represent the things "off-limits" to the nuns, but to the characters (both the saints and children) to them it is their own sanctuary. The Saints had all suffered martyrdom. Carpathia's the internal conflict presented in the relationship with the mother and father. Both of them are disgusted with their choices and the events that had taken place. However, if the roles were to be reversed, according to the wish of the father, mother and her unborn child would not have survived, for "She was pregnant" and it felt like "she was the one drowning." The father would rather have them be in the icy waters and he be saved. The conflicts are resolved. This is because in Lippo's, the conflict is resolved in the lasting closing paragraph about Magdalene, who was the secret patron whose spirit, they believed, watches over them from the trees. The characters involvement with the saints and the church, the forest and themselves, provides them a sanctuary. From the very beginning, the nuns had made the woods "off-limits" and "Magdalene, the whore." Nevertheless, the characters went into the woods, even before mass because "She was the saint who turned the flesh Divine." The confirmation was not a mere event to give names but a sacramental event in both the woods and the church, which both "studied the saints." The conflict is not resolved in Carpathia. There are many emotional events taking place at the same time. The father had openly expressed his choice that the mother should have drowned. "Confirmation Names," and "Carpathia" seem to be stories of two extreme opposites; they are closely linked to unearth a similar central conflict. Confirmation signify's new beginning, a life of prospects and adventure whilst Carpathia

Finance Assignment Example | Topics and Well Written Essays - 1500 words

Finance - Assignment Example joint venture. Sainsbury’s offers food and non-food items at its supermarkets and convenience stores along with that it also operate online grocery store and general merchandise operations. Sainsbury operates almost 1106 stores that includes 583 supermarkets and 523 convenience stores. Company also holds interest in freehold and long lease hold properties and also the properties that come under their joint venture agreements. In its financial services sectors it provides credit cards, insurance, loans and savings advices also relating to energy efficiency at customer homes. Sainsbury also provides selection of movies, music, books, games and other entertainment products (Yahoo, 2013). Sainsbury’s holds almost 18% share of the UK supermarket and is the second largest supermarket chain in the country. Despite the fact that Sainsbury is the UK’s second largest supermarket chain it is the returns that the company offers that would attract the investors and the share towards the company not the quality of the services or the size of company itself. In order to understand how much value is given or created by the Sainsbury to its shareholders and investors it is important that analysis of it’s incomes, returns that it offers, its operations, liquidity position and the growth that it offers in the future is thoroughly made. Thus to get the full understanding cash flow analysis along with its income statement is made to have idea about its liquidity position. Both inflow and outflow of cash in the company is assured through three different activities that the company goes through operating, investing and financing. All three activities of Sainsbury are discussed as follow. Over the past three years Sainsbury’s Plc. have been reporting net income however as analysis of its profit margins are done it is seen that in the current period its profit margins re lagging behind to that of the industry average. It can be said that the company is

The Underestimation of Violent Sexual Offender Recidivism Essay Example for Free

The Underestimation of Violent Sexual Offender Recidivism Essay The sex offender varies in types of crimes.   Some have committed violent sexual assaults on strangers, have had inappropriate sexual contact with family members, molested children, and others have engaged in a wide range of other inappropriate and criminal sexual behaviors.   A homogenous category of â€Å"sex offenders,† in terms of distinguishing factors linked to recidivism will be hidden and unreliable results will be obtained from studies of recidivism patterns.   Therefore, how can we predict specific violent sex offender reoffense, with an aim to integrate these results logically within existing databases? The common sources of data are from NCVS (National Crime Victim Surveys), survey of State Prison Inmates, and FBI files.    These reports list the overall characteristics of victims and offenders such as background, education, psychological profiles etcand are collected by the Bureau of Justice Statistics.   In addition, the reporting of sexual offenses is very hard on the part of victims due to shame, guilt and trauma, altering the accuracy of the data. This is particular true in the case of children and teenagers victims.   Prediction of reoffense along with an offender’s profile may help prevent the failure of rehabilitation.   Prediction must be based on an acceptable and standard method of determination in order to be included within these existing databases.   In addition, the integration of the recidivism data into these databases must be based on the consideration of certain factors: Understanding general crime recidivism as opposed to sex offense reoffense Historical characteristics as static factors Characteristics, circumstances, and attitudes that can change throughout one’s life or dynamic factors The overall recidivism rate of a certain group of sex offenders Reconciliation of observed data contradictions For a variety of reasons, sexual assault is a vastly underreported crime. The National Crime Victimization Surveys (Bureau of Justice Statistics) conducted in 1994, 1995, and 1998 indicate that only 32 percent (one out of three) of sexual assaults against persons 12 or older are reported to law enforcement.   (Kilpatrick, Edmunds,, 1992) A review of studies showed that the recidivism rate for specific types of offenders varied.   Research suggests that many offenders have histories of assaulting across genders and age groups, rather than against only one specific victim population. (Marshall Barbaree, 1990): Incest offenders ranged between 4 and 10 percent Rapists ranged between 7 and 35 percent Child molesters with female victims ranged between 10 and 29 percent Child molesters with male victims ranged between 13 and 40 percent In their summary of the research on the recidivism of rapists, Quinsey, Lalumiere, Rice, and Harris noted that the significant variation in recidivism across studies of rapists is likely due to differences in the types of offenders involved (institutionalized offenders, mentally disordered offenders, or probationers). (Quinsey, Lalumiere, Rice, Harris, 1995) Studies on sex offender recidivism vary broadly in the quality and rigor of the research design, the sample of sex offenders and behaviors included in the study, the length of follow-up, and the criteria for success or failure.   Finally, since base rate differences have been identified across types of sex offenses, it makes sense to study recidivism of sex offenders by offense type. To overcome these consistency problems, meta-analysis reviews of research studies can be very useful in summarizing the scope of certain types of offenses collated with the offenders themselves and their types of victims. (Hanson Bussiere, 1998) In sum, because meta-analysis findings can be generalized across studies and samples, they offer the most reliable estimation of factors associated with the recidivism of sex offenders. References Hanson, R. K., Bussiere, M. (1998). Predicting relapse: A meta-analysis of sexual offender recidivism studies. Journal of Consulting and Clinical Psychology, 66(2), 348-362. Quinsey, V. L., Lalumiere, M. L., Rice, M. E., Harris, G. T. (1995). Predicting sexual offenses (J.C. Campbell, Ed.). Thousands Oaks, CA: Sage. Marshall, W. L., Barbaree, H. E. (1990). Outcomes of comprehensive cognitive-behavioral treatment programs. New York: Plenum. Kilpatrick, D. G., Edmunds, C. N., Seymour, A. (1992). Rape in America: A report to the nation (Victims of Crime and Crime Victims Research and Treatment Center). Washington DC, DC: National Center for Victims of Crime and Crime Victims Research and Treatment Center.

A Multinational Computer Software Corporation Commerce Essay

A Multinational Computer Software Corporation Commerce Essay Microsoft Corporation is a multinational computer software corporation headquartered in Redmond, Washington. With annual revenues of more than 50 billion, Microsoft Corporation is more than the largest software company in the world (Kooten, 2011). It was founded by Bill Gates and Paul Allen in 1975. In early school days, Bill Gates was the topper of the class. Bill and his friend Paul Allen starts to skip classes soon after they were introduced to computers in 1968 (Balu, 2011). They started to find out how these computers work, read books about them, and they started to write programs then, at the age of 13. After finishing schooling days, they joined Harvard University and this was the time when they got into full time into the world of computers. Gates was not graduated from Harvard University as he spent most of his time in computer center and his total interest in programming. The Microsoft Empire started when Bill Gates saw a copy of magazine in 1975 in which featured the new Altair 8800 microcomputer made by MITS computer. He showed MITS the application of the BASIC programming language for their computer. Gates and Allen moved to Albuquerque, New Mexico to be close to MITS Computer and this was where they established Microsoft. Like most start-ups, Microsoft begins small, but has a huge vision a computer on every desktop and in every home. The company was incorporated in 1981 and it became Microsoft Inc. They launched the first Windows operating system on November 20, 1985 (Microsoft, 2012). Microsoft is known globally for its Microsoft Windows operating system and Microsoft Office suite of products such as, Internet Explorer, Power Point, Excel and Word programs. The companys core business is on developing, manufacturing and licensing software products. Microsoft is committed to the mission of helping their customers to realize their full potential. They constantly update and improve their products, continually evolving their company to accelerate new technologies for serving their customers better. Therefore, there are a total of eight business divisions in Microsoft offering greatest potential to serve their customers. They are Online Services Division, Server and Tools Business, Microsoft Business Solutions, Microsoft Office Division, Interactive Entertainment Business, Windows Phone Division, Windows Windows Live Division and Skype. Led by Gates, Microsoft has succeeded in placing at least one of its products on virtually every personal computer in the world, setting industry standards and defining markets. Contents An effective organization should four important management functions in order to help managers to achieve organizations mission. The four management functions are namely: Planning, organizing, leading, and controlling. In this content, we will analyze Microsoft Corporation in using these four management functions effectively. 2.1 Planning In this current global marketplace, a multinational corporation such as Microsoft is required to have a corporate culture and an inclusive business environment. Employees with varied perspectives, skills, and experiences are working together in this corporation to meet global consumer demands. The collaboration of cultures, ideas, and different perspectives is what that brings forth greater creativity and innovation. Microsoft found out that U.S. and global diverse markets represent tremendous sources of value in the workplace and marketplace. The growth of diverse populations worldwide and the potential of these segments make them important targets as prospective employees and customers. Economically, the diverse markets represent a growing source of market consumption and buying power, which makes them an important customer group for Microsoft. By increasing the diversity of workforce, they will create a team that capable of designing products that fulfil these growing customers needs. Employees actively seek guidance from their senior executive leadership team to ensure that diversity and inclusive best practices are deeply embedded throughout the working environment. Microsoft comes out with a strategy called Global Diversity Inclusion (GDI), which included: Representation: Building a Pipeline of Future Leaders Microsoft focuses on building its employee pipeline, while actively recruiting those with wide range of diverse backgrounds, highly trained individuals from around the world. Microsoft leverages relationships with schools and professional organizations to achieve diversity recruiting.   They offer programs that provide students the chance to interact with todays technology and learn about careers in this industry Inclusion: Creating Engagement in the Work Environment In order to sustain diversity gains, working environment must promote behaviours in a way that encourage employees to find new ways of problem-solving and reward diversity of thought. Thus, Microsoft provides leaders that have cultural competency training and GDI best practice management strategies, and offer employees the opportunities to build stakeholder relationships, thereby fostering a culture of inclusive behaviours. Innovation: Driving Market Excellence To build the best software, Microsoft incorporates the talents of varied workforce into products, and fulfils the needs and priorities of its diverse customers, suppliers and partner base. Microsoft works with certified and highly trained individuals, and also with small businesses that are seeking to purchase competitively priced quality goods and services from Microsoft. (A Vision and Strategy for the Future, 2012) 2.2 Leading Microsofts unveiling of the new Surface tablet, and with its planned $1.2 billion acquisition of Yammer, a social networking service, and the company is showing signs of actions of a market leader. Microsoft is going after Total World Domination, 100% market share in every market that it is involved in. They focus on risking profits to increase market share and go after a market with the view to dominate it. This is part of the reason which makes Microsoft the leading corporation. There are secrets of Microsofts management where the key points are, Bill Is Watching (Olaoluwa, 2012). Bill Gates philosophy, approach and strategic vision permeate the entire company. Project managers send reports regularly to Bill about the status of their projects in which the current status of the project and the problem that it faces must be stated in the report to ensure Bill knows what is happening. Bill often walks among the workers to see how projects are progressing and he gains a good understanding about what is going on with the projects by talking to the workers. Because Bill understands what is happening throughout the company, his decisions are generally the correct ones for the strategic direction of the company (Thielen, 1999). Besides, workers are given the freedom to create and work properly, but must at the same time be aware of the problems within and status of the project. There is an annual meeting every year for Microsoft employees that include entertainment as well as business. The idea is to keep all employees informed about what is going on in the company and the direction that it is taking. This reflects the management functions of leading in Microsoft. 2.3 Organizing Microsoft is a public corporation. Shareholders elect the board of directors, who in turn hire the top executives including the president, vice presidents, secretary, and treasurer. The company must follow Washington States laws regarding a corporation and must also abide by Securities and Exchange Commission regulations for financial reporting. As of November 2012, Steve Ballmer held the title of CEO, while co-founder Bill Gates was the chairman. According to Wikipedia, as of 2012, the company has a divisional organization. Each division, or product group, focuses on a specific line of goods and services. Each group has its own research and development, sales and customer service staff. Although this type of organization is more expensive and consumes more resources, but it allows the groups to better serve their customers. Each product group has one executive in charge who reports directly to the companys president. Microsofts five product groups are Windows Live Windows Group, which handles the PC operating software and Windows consumer products; Server Software, in charge of internet server software; Online Services, responsible for online advertising and Bing search engine; Microsoft Business, develops business related software and servers; Entertainment and Devices, assigned to handle the Xbox, Zune and software for the automotive industry. By managing the company in divisional form, the entire group is often in one location, allowing more interaction and better communication between all the employees developing or supporting one line of products. Having a smaller business unit means each division can develop new products and get them to market faster, making it easier to compete against rivals. Figure Organizational Structure of MicrosoftOrganizational Chart Microsoft TheOfficialBoard.jpg 2.4 Controlling Besides planning, leading and organizing, Microsoft also focuses in controlling. This management process is important to ensure activities are accomplished as planned and to correct any unwanted deviation. The controlling process includes monitoring, comparing, and correcting work performance. Microsoft often monitors the employees by personal observation. The company managers practices Management By Walking Around (MBWA). Bill Gates and other management staff of Microsoft often walk among the workers to monitor the progress of the project. By this way the top managers gains a good understanding on what is going on with that project. The employees of Microsoft are rate and measured according to accomplishments. A project failure will affect the employees rating negatively. But failure is expected to happen sometimes, and a failure is acceptable and will not give a permanent bad mark on the employees record, unless the employee fails continuously. This measuring style do not intent to belittle the employee, but to measure the work the employee most recently completed. The employees are not measured by whether the project fails or not, but how well they perform within their scope of responsibility. Employees with better performance will receive rewards as well as successful. If failure happens in a project, a post-mortem discussion is held where individuals discuss what went wrong and what could have bee n done better. 2.5 Factor that lead to success Marco Iansiti and Alan D. MacCormack stated that in any industry subject to rapid technological change, a firm faces two big challenges. The first is in recognizing the threats and opportunities that are caused by newly emerging technologies. The second is in mounting an effective response to these threats. Microsoft appears to have solved these problems, giving it the ability to quickly adapt to changing circumstances. Based on Sean Silverthorne, Microsoft has built-in sensing mechanisms to keep track of what is happening in the broader technological context which assist it to recognize threats. Much of this ability comes from its tools division, which tracks the needs of the many developers worldwide who write for Microsoft platforms. When these developers find attractive alternatives to Microsoft technologies as they did when the Internet first emerged, its not long before the tools division starts to hear about it. Microsoft also employed several thousand developers to constantly examining the potential of new technologies. In terms of responding to potential threats, Microsoft consistently plays to its strengths: its overall platform strategy, its existing knowledge base, and its process of componentization. For example, when developing the new Internet Explorer browser, the development team opted to leverage its existing programming model, despite the fact that this would initially slow the project down. From this point on, competitors in the browser space faced a formidable challenge. They were competing not only against the Explorer team, but also against the continual improvements made to Microsofts underlying platform over its many years of existence. 2.6 Future Challenges Even as Microsoft earns high ranking in worlds most powerful brand, profit, sales, assets and market value, their longstanding competitor, Apple, still holds higher ranking than Microsoft in all those aspects. Apple had now topped Microsoft to be the worlds most powerful brand, and it is clear that getting that first place again will be Microsoft greatest challenge. Now and again, Apple had introduced new innovations, especially products like iPad or iPhone, which generates more revenue than all of Microsofts wares combined. Apples innovations have earned Apple more attention and customers as compare with Microsoft. Microsoft challenge will be turning attention of consumers from Apple to Microsoft by coming out with new gadgets that are better than Apples product. Microsoft next challenge is to be flexible in their products. When Apple came out with gadgets with touch screen interfaces such iPhones and iPads, it grab consumers attention to buy the products because people like the convenience and uniqueness of the touch screen interface. Clearly touch screen interface is the trend, but Microsoft could not implement this new technology in their product because Microsofts software products are hardcore to only keyboard and mouse, not touch screen. As a result, Apple was able to grab more customers because of Microsoft inflexibility in its product. To dominate the market, Microsoft needs to be flexible in their product. Findings Conclusion As a summary, the four management functions which consist of: planning, organizing, leading, and controlling had been applied by Microsoft and this kind of management allows the organization to run smoothly in achieving their goals. The chosen example Microsoft stated that planning is the foundation of management, where all the management should built. Planning is importance as well, it determine and implemented to attain the organizations goals and objectives. Besides planning, the management should getting prepared, getting organized. Manager must organize all the resources well before putting into action. Furthermore, leading helps the manager to manage and supervise the actions of the subordinates. This helps them to assist the staff achieving organizations goals and enhancing their career goals which can influenced by leadership, communication, increment, promotion and motivation. Lastly, controlling helps to check the errors and to take the corrective action; therefore control is a tool for achieving organizational activities and also a continuous process. Nowadays, big organizations require managers to be flexible, adaptive, and innovative so to stay competitive. In order to reach these targets, managers must have various management techniques and practices. Managers should understand the fundamentals of the techniques and practices it before it can apply it. Without understanding the management basics, they cant be an effective and efficient manager. As a result, effective and efficient management leads to success, where it accomplishes the targets and objectives of the organizations. Of course, to achieve the ultimate goals, the managements need to work productively and innovative for solving problem with the four management functions mentioned earlier. Management not only has foreseen the desires of accomplishing the goals, but has to look into process that their method is practical and realistic for the company as well.